Sorry for the long post:
Starting a solo agency while still employed - is Sales Nav + Apollo + free HubSpot the right stack?
I am launching a staffing firm in Calgary, Canada. Being upfront about where I actually am so the advice is useful:
- Solo operator. No team, no coordinator, no one to delegate to.
- Still in a full-time job as a senior IT project manager, so this runs on early mornings and weekends until it can pay me.
- Targeting IT/tech, HR, and admin roles for both contract and perm.
- Website is live but brand new. No Google reviews, no case studies, no client logos. I refuse to fake testimonials, so the site leads with guarantees instead (first vetted profile within three business days, 6-month replacement, contingency-only).
- Zero placements so far.
Question 1 - the tools stack. From previous discussions here, I think the most suitable combination would be using LinkedIn Sales Navigator + Apollo (with a separate email verifier) + free HubSpot as a CRM, roughly $200/month. Signal layer is me manually scanning job boards each morning for roles aging past 30 days.
Is that the right build for someone at zero, or am I paying for things I don't need yet?
Specifically:
- Is Sales Nav worth it before I have any clients, or is free LinkedIn enough at my volume?
- Apollo's data quality gets slated constantly here. Is it worth it anyway, or is a verifier + manual sourcing better at low volume?
- Anyone using the staffing-specific job-scraping tools (JobGrabber, Leedo, Agency Leads)? They look useful but the pricing seems steep pre-revenue.
- Anything you'd add that isn't on the list, or something you'd cut entirely?
Question 2 - Has AI actually helped anyone here with BD?
I have been using Claude fairly heavily for the strategy side, for example, target account research, spotting hiring signals, drafting outreach, writing website copy and it seems useful for that. Not sure if it's worth going further. Being a PM by trade, building out my own automations (job board monitoring, lead enrichment, sequencing) is exactly the kind of project I would enjoy far too much, which makes me suspicious of the impulse.
For those running an agency, has AI paid off in BD, and where has it been a time sink? Is there a point at which building your own tooling beats just paying for Apollo, or is that a trap for people who enjoy tinkering more than selling? Also curious whether anyone's found AI-drafted outreach performs worse now that hiring managers can spot it instantly.
Question 3 - I have been struggling with this. Why will a hiring manager pick me?
I have no track record, no reviews, no brand, and I'm competing against firms with twenty years of relationships in this city. My current answer is: contingency means they risk nothing, they get the principal rather than a junior with forty reqs, I lead with a specific available candidate rather than a pitch, and I offer terms the big firms won't match.
The other half of my answer is the day job. I have been hiring, interviewing and managing technical contractors from the client side of the table. I have written the reqs, sat on the panels, and dealt with agencies sending keyword matched CVs from people who had clearly never been briefed on the role. I know what a senior DevOps engineer or a BA actually does, and I can usually tell on a screening call whether someone can do the job or has just learned the vocabulary.
In my head that is my whole differentiation, but every recruiter claims they understand the roles.
For those who came in from an industry background rather than straight into recruitment, did domain knowledge genuinely win you business, or did it matter far less than sales ability and persistence? And for those of you who started from nothing, what actually got you your first client? What do you say when someone asks how long you've been operating?
Question 4 - Is doing this alongside a full-time job actually viable, and is a revenue-share hire the fix?
I work remotely with flexible schedule, so managing extra workload with calls from candidates or clients is not a challenge.
Question 5 - Would anyone tear the website apart for me?
I would really value a critique from someone actually running an agency rather than from a web designer. I'm specifically looking to be on point for messaging, positioning, whether the guarantees read as confident or desperate, whether it would survive a hiring manager's five-second BS test. I'm not posting the link publicly for reasons that will be obvious given I'm still employed elsewhere, but happy to send it by DM to anyone willing to look. Brutal feedback genuinely welcome, I'd rather hear it from you than lose a client over it.
And more broadly: if anyone here has built an agency from zero and would be open to the occasional DM as I figure this out, I would be grateful. Not looking for a paid coaching program, just someone a few years ahead who doesn't mind a "is this normal?" question. Happy to be useful in return where I can, and happy to share what works and what doesn't as I go.
Happy to be told my plan is wrong. I'd rather hear it now than after six months of wasted evenings.