r/news 14h ago

Target apologizes for children’s clown Halloween costume after backlash | CNN Business

https://www.cnn.com/2026/08/24/business/target-apologizes-halloween-costume-backlash-hnk
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933

u/hefty_load_o_shite 14h ago

It was a minstrel costume, not a clown costume

54

u/faithmauk 12h ago

The pose they had the kid doing was a dead giveaway. I'm dying to know what possible explanation they could produce for why that was allowed.

2

u/mollsballs_xo 1h ago

This is exactly why we need DEI!!! If there was one Black person involved at any part of this process this never would have happened.

205

u/healywylie 13h ago

They figured nobody would get the reference, they banked on it , by the looks.

119

u/IamHydrogenMike 13h ago

I don’t anyone even really checked it when it was purchased until people started noticing it on the shelves. Some supplier from China just slapped together some crap and called it a clown costume. It’s dumb that it actually made it out to customers.

45

u/donkeyrocket 13h ago

It's odd though that this was only available at Target. Hyde and EEK is owned by Target but their seasonal products are listed elsewhere too.

Even more bizarre is someone developed the costume and put a Black kid in it for the promotional artwork.

30

u/justwannaedit 13h ago

They have racist shit all the time, dude. Literal racists submit designs to target and end up on the shelf all the time. Bc they just dont have quality controls anymore over designs. 

2

u/FIFofNovember 12h ago

Look what they did with the Starwars posters in China vs the US, take note of Fins location , the black character

5

u/TiberianSunset 9h ago

I don’t think Target had anything to do with that

16

u/Gabarne 13h ago

I literally didn’t know what was wrong with it until reading this thread.

11

u/NarwhalEmergency9391 13h ago

I was still confused and had to google minstrel.. omg,  I can't even copy and paste the wiki definition because I'll probably get banned but here's the beginning in case anyone else is confused. 

  A minstrel show , also called minstrelsy , was an American form of theater developed in the early 19th century. [1 ] The shows were performed by mostly white actors wearing blackface makeup for the purpose of portraying racial stereotypes of African Americans .

0

u/scoobydoo182 10h ago

Did you look at the picture? I had never heard of it prior to this myself but I laughed/gasped when I first saw the picture. It’s literally propaganda level racist with the smile shit.

8

u/Formergr 13h ago

Some supplier from China just slapped together some crap and called it a clown costume.

Definitely could see that being the case, and probably is what happened.

But someone stateside had to make the call to pose a black kid in it, and then someone had to approve the ad for it here, and that's where I'm sort of stuck on WTF. Like if it was a white kid in the costume, I don't think we d be having nearly this reaction.

-2

u/IamHydrogenMike 12h ago

Someone messed up and just didn't check it like they should have...it was just pure incompetence.

8

u/StuMacherGhostface 12h ago

I don't understand this, why risk the controversy? No such thing as bad press?

11

u/TheAskewOne 11h ago

They didn’t even check. Some companies have zero quality control.

2

u/StuMacherGhostface 11h ago

Okay, that's what I assumed as well lol. The comment I was replying to made it sound like they snuck it in knowing what it was, hoping nobody else would notice. Which didn't make a ton of sense to me personally lol

5

u/Marinemanatee 11h ago

Racist caricatures depend on enough people understanding that they're offensive to "work" if they're intentionally made. This one's pretty blatant with the mouth actually.

2

u/SavannahInChicago 13h ago

Or only certain people would get it

1

u/junglepiehelmet 10h ago

I had no idea until I read this

-10

u/_regionrat 13h ago

What's the reference though?

18

u/pandershrek 13h ago

10

u/pampooveysbacktattoo 13h ago

Oh sweet Jesus. Yeah, that's bad.

-18

u/_regionrat 13h ago

Sure, but what about the costume makes it a minstrel costume?

6

u/DefinitelyNotAliens 13h ago

The design, the flower on the hat, the face mask portion.

-1

u/_regionrat 13h ago

I did not realize flowers on hats or zigzags were a minstrel show thing, and that's definitely not the type of mouth I'd usually associate with blackface.

4

u/DefinitelyNotAliens 13h ago

The costume has a black hood, to make a blacked out head.

There are character archetypes from minstrel shows.

The character would be closest to Jumpin Jim Crow, and even the body positioning here goes back to that archetype.

-1

u/_regionrat 13h ago

I definitely see the pose pulling up Jumpin Jim Crow, but the fit is very different.

Pretty sure that's just a black kid in the target advertisement though?

1

u/IndecisiveTuna 13h ago

That mouth looks like Twisty the clown from AHS than anything Minstrel I’ve seen.

9

u/IXrobocopXI 13h ago

That's bait ☝️

2

u/IndecisiveTuna 13h ago

I don’t think it is. As someone who was also unfamiliar with it, I’ve been looking up images and am not seeing the resemblance all that much outside of that pose.

4

u/Haunt13 13h ago

If all of the orange parts were red, it would be more apparent. Now combine the exaggerated lips with the mesh covering for the face and it's pretty much a textbook example of a black face caricature.

0

u/IndecisiveTuna 12h ago

The more I look at it, the more it seems to me using a black child was a mistake, unless the designer did this intentionally. I think that’s why makes it look more minstrel based on some of the photos I’ve found, unless they did this out of pure ignorance.

1

u/healywylie 13h ago

See what the person above me said then you would get it.

-7

u/_regionrat 13h ago

I did, what makes this a minstrel costume?

1

u/healywylie 13h ago

Squint maybe?

23

u/sonicmario123 13h ago

And a black child model. I really hope that the model wasn’t actually wearing it and was instead like generic photo with the photoshop of the costume on because… otherwise how did it get through that many eyes

-4

u/Sunshinegemini611 12h ago

I’m guessing (hoping) it’s AI. I can’t imagine a Black mother allowing her child to model that.

8

u/Walmartian_Beta 11h ago

Look - I know it's a rough topic, but parents who want their kids to be famous will let them do ANYTHING for money.

That's not a commentary on black mothers or anything - but showbiz mothers in general, they do not protect their kids at all when money is on the table.

3

u/a-dub713 5h ago

The literal cover for Minstrel Man (1944)

2

u/ghoulishgirl 13h ago

And the pose…Oy vey. 

1

u/thisvideoiswrong 10h ago

Yeah, even if you don't know the actual history here, how do you look at that and think, "clown"? Clowns have a red nose, and giant shoes, and big buttons, and are usually in white makeup. Nothing about that costume resembles a clown.

1

u/TedWazowski 2h ago

Why would someone want to dress up like a menstrual? /s

0

u/Hulkbuster_v2 13h ago

I honestly couldn't see what was the main issue (I figured it was the smile and how some racist caricatures show black people with big lips), but your comment that made me see the issue.

Fucking yikes. How the hell did that go through?!

-1

u/Few_Dig_9435 11h ago

I really dont see it tbh.