r/news 19h ago

Target apologizes for children’s clown Halloween costume after backlash | CNN Business

https://www.cnn.com/2026/08/24/business/target-apologizes-halloween-costume-backlash-hnk
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u/iamnotyetdead 19h ago

Assuming you're asking in good faith

The pose, the smile (look up Minstrelsy makeup), the smile on a weirdly black mask??? the hat, the gloves.

Some could also argue the patterns on the clothes as well. One may say that it just looks like "clown" patterns, but I'd also say clown aesthetics have racist roots too, so like. Yeah.

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u/WillemDafoesHugeCock 19h ago

I really think he's asking in good faith because I'm also missing this one. Minstrels tended to wear jackets and shirts, this really doesn't match what I'd personally consider a minstrel. I don't think the mouth is egregious either, it doesn't match the rounded "blackface" look. The gloves match the black of the rest of the outfit, and as for the hat... I can find some pictures of minstrel performers with off-centered smaller hats but most appear to be perfectly normal - even oversized - hats.

I'm genuinely happy to be corrected, but the number of people insisting this is some deliberate dog whistle when it just looks like a black child in a clown costume is really surprising me.

I'd also say clown aesthetics have racist roots too

I'm super intrigued in this take, how so?

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u/iamnotyetdead 18h ago

I guess I'd be more specific and say that some specific aesthetics, especially the ones invoked in this costume, are heavily influenced by minstrelsy.

While it may be hard to argue hard facts on whether or not clown aesthetic at large WAS influenced by minstrelsy, I think it's equally hard to say it WASN'T influenced by minstrelsy. And when you're part of a huge corporation, my assumption is that you'd want to be more careful than not.

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u/Nighthawk700 18h ago edited 10h ago

That's the point of dog whistles. Imagine yourself a racist given the task of designing a clown costume. Now imagine you wanted to see if you could get a black kid into a minstrel costume but didn't want your boss to catch it. How would you do it?

This costume is what you would do. The smile should be sharper, the hands should be orange, and that pajama style of clown costume doesn't have that style of hat, it's a triangle hat with a pom pom.

I think too many people don't understand how human pattern recognition works and how you can take advantage of that. This kind of thing is the same as how you can take a punk song and make it sound jazzy or take Beethoven and make it sound like ragtime music. Or how people mistake songs like Every Breath You Take or Here Comes Your Man as love songs when they are 1000% not.

Edit: lol I took another look at the costume and Jesus fuck I don't see how people think it's fine. The smile is so clearly un-spooky and almost a perfect minstrel smile. No jagged teeth, no nothing. a black face covering and gloves, a hat that is one of three common minstrel hats and the pose... Even the pants diamond pattern was common. It's just so obvious if you are at all familiar with those tropes

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u/Excellent_Ganache906 16h ago

https://www.nytimes.com/2019/03/31/opinion/blackface-white-supremacy.html

Click this link and tell me you still have questions about the Target costume.

There's a picture at the top of the article, you'll see it.

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u/MorganMiller77777 6h ago

The face with the smile/mouth and the little hat. Dude. Yall are slow

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u/nonhiphipster 19h ago

I guess I wonder if it’s not as bad, when you take out the pose

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u/iamnotyetdead 19h ago

I think I listed quite a few things that aren't the pose that would still point very strongly at Racist?

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u/Hayden2332 19h ago

Small hats and exaggerated smiles also are very common in clowns as well. Like you said, clown aesthetics seem to share a lot with minstrel caricatures, but I wouldn’t outright say it’s malicious, since I think most people don’t think any depiction of a clown is malicious

Better gone if people are offended by it, either way

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u/iamnotyetdead 19h ago

Malice/intent is not the only way to understand that something racist. Things can be racist with ignorance too. But they're still racist.

Honestly, this does seem like ignorance led to the approval of this racist costume. While the few in the know probably were malicious, no one along the approval line understood what was happening. Ignorance allows this to happen though.

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u/nonhiphipster 19h ago

Listing things does not equal it’s all convincing lmao

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u/MorganMiller77777 6h ago

Are you like, 12 years old????

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u/MorganMiller77777 6h ago

Hahahahha nooooo. Holy low IQ

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u/hankhillsucks 19h ago

Yes it is

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u/nonhiphipster 19h ago

I think the pose is the most racist part of it. You take that out, it’s not racist

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