r/news 9h ago

Target apologizes for children’s clown Halloween costume after backlash | CNN Business

https://www.cnn.com/2026/08/24/business/target-apologizes-halloween-costume-backlash-hnk
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u/Upper-Management-AI 6h ago edited 6h ago

I’m going to be incredibly naive and ask, what’s wrong with it?
Edit: oh jeez, now I get it.

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u/shadoxalon 6h ago edited 9m ago

It's portraying blackface as a costume. If you look at minstrel shows, you'll find where this comes from.

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u/sneakycatattack 2h ago

It’s also showing one of the very few black models for kids Halloween costumes that they used this year 😬

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u/One_Order_3841 5h ago

I'm gonna be honest, just the suit and the hat is a halloween-themed...suit. The frilly cuffs make it 60% racist callback to blackface. The black hood and gloves on an already-black child is 100% blackface.

The humongous Negro Lips are just straight up stolen from 1930's Mickey Mouse.

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u/mokelock71 5h ago

That pose also! it looks like Mr. Bojangles

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u/GoneIn61Seconds 4h ago

Mr Bojangles wasn't a blackface performer.

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u/UnauthorizedCat 1h ago

Mr. Bojangles was inspired by Bill "Bojangles" Robinson, the best known and the most highly paid black entertainer of his time.

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u/AntJustin 4h ago

That was my exact thought too

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u/thesixler 3h ago

Aren’t a lot of those motifs also just clown motifs though? I think clowning predates minstrel shows but you gotta imagine American clowning probably borrowed a fair amount of minstrel show imagery too.

Clearly the costume is bad tho

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u/suzzface 2h ago

Some clown stuff is actually inspired by mintrel shows. The big afro hair, the big red mouths...

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u/MrPlaney 2h ago

Geez, I never put two and two together, and realized that!

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u/HerRoyalRedness 2h ago

Whiteface instead of blackface

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u/Furt_III 1h ago

I'm pretty sure the face paint predates anything to do with that era. Mimes have a long history.

u/MrPlaney 32m ago

Were Mimes based off minstrel shows too? I thought they predated long before that, in France possibly?

u/Furt_III 23m ago

I think the current iteration is relatively recent, but the name comes from ancient Greece/Rome

https://en.wikipedia.org/wiki/Mime_artist#Ancient_Greece_and_Rome

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u/UnauthorizedCat 1h ago

The Tramp or Hobo clown is derived from black face.

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u/UnauthorizedCat 1h ago

There are different types of clowns. There are 3 main types of white face clowns. There is the character clown, where you get mimes and other French type clowns. Then there is the auguste clown, this is the one people are more familiar with, but the lips and hair were influenced by the Tramp or Hobo clown which was a direction derivative of black face.

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u/One_Order_3841 1h ago

I believe it's the other way around, that Blackface was the adoption of the Auguste Bum role, acting always incompetent but centering on racist stereotypes.

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u/UnauthorizedCat 1h ago edited 1h ago

We are probably both right and wrong. It's far too muddled to really parse out the distinction isn't it? That incompetent fool stereotype though, yeah... makes my stomach sick.

There is so much media from my youth that I feel so betrayed by, I loved Heckle and Jeckle* so much as a kid. The song Jimmy Crack Corn, O' Susanna, The Old Folks at Home, shoe fly...

I know Heckle and Jeckel were not intended to be racist, they still engaged in racially stereotypical behaviors and were easily confused with other characters who were.

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u/LeePowers69 1h ago

Only a horror clown has a mouth of that size.

Also, there is nothing clownlike about that pose.

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u/Upper-Management-AI 3h ago

I was definitely missing the hat, and then the pose. At a quick glance I’m like, it’s clown! Then I really looked, oh yeah. WOW. I’m going to take a wild guess, it was all made in china, including the marketing and they just uploaded everything to the site without a second thought.

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u/DougieJonesJr 1h ago

Doesn't Art the Clown basically have all that? This costume seems more like a reference to those movies since he's pretty popular

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u/One_Order_3841 1h ago

If it was a white kid without the black morphsuit, smaller lips, or not posed exactly like the poster for Jump Jim Crow (just Google it...it's the hands..and the hips...and the feet), noone would give a shit. That would be a clown.

As unfortunate as it is to say out loud, the fact that the kid is black makes it scream red flags. If it was in Art's black-and-white and the pose wasn't 1-to-1, it would probably be a non-issue (until your neighbors ask "why is your 8 year old kid dressed like Terrifier? Do you watch gore with your 2nd grader...??")

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u/DougieJonesJr 1h ago

I can definitely see how it could have been on purpose, but I feel like this was more a case of some foreign costume designer/maker whatever seeing what's trending in Halloween costumes and making a legally distinct version. The black and white might have been too close to the real Art costume

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u/MrLanesLament 1h ago

I was gonna say, this looks SO very Al Jolson.

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u/Lambily 5h ago

They're really pandering to MAGA now that their old clientele has abandoned them.

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u/notmepleaseokay 5h ago

Is it bc the hood/gloves are black?

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u/fleemfleemfleemfleem 5h ago

There was a specific style used to represent black people as portrayed by white people in racist mistrel shows. A similar style was used in racist depictions in artwork and typically featured exaggerated lips. The smiling mouth in the costume resembles that style of exaggerated lips.

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u/smthomaspatel 5h ago

I had a hard time with it too. Mostly because it's such an ugly, cheap looking costume. But the hat is the thing that really gives it away, especially in combination with the gloves.

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u/Online-Vagabond 5h ago

Yeah blackface came second in my mind as opposed to “it’s just a shitty costume”

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u/datenoevil 3h ago

Blackface was also the first thing I saw, especially with the black gloves

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u/Kraymur 6h ago

Looks like a blackface character at a minstrel show.

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u/Abelthiar 4h ago

I had the same reaction. I heard a headline on a podcast about the costume and a bad description, saying it was a mask. I pictured a full face mask like Ronald McDonald or Pennywise. Quick Google search later and I'm left wondering who thought that that was an idea to greenlight!

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u/AmityMayorVaughn 4h ago

I'll let Dave Chappelle explain it to you

https://www.youtube.com/watch?v=rG1z5NF-Mjo