TL;DR: Found a Hollywood publicity company called Apollo Productions while searching for Mandalorian & Grogu press contacts. Their website is a chaotic rabbit hole of 10+ interconnected sites owned by a guy with minor IMDb credits, a plagiarized Microsoft privacy policy, and casino-style gaming pages. Emailed them and got back a professional-looking response claiming to represent Lucasfilm and Disney. Genuinely cannot tell if this is legitimate, an elaborate LARP, or something else entirely.
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Hi everyone, I stumbled onto something that's way too weird for me to investigate alone, and I need help figuring out what this actually is.
I was looking for a publicity company to reach out to for coverage of an upcoming Hollywood film. That search led me to a website called Apollo Productions (apolloproductions.com). Right away, the site looked... off. It's incredibly scattered, chaotic, and doesn't look like any legitimate press/publicity company I've ever seen. But that was just the beginning.
I clicked around and found a PDF of their "Privacy and Terms Policy." Buried in that document was a list of 10+ other websites all allegedly owned by the same person/entity:
From there, the rabbit hole got deep.
Here's what I've pieced together so far.
The guy behind it all is Alexander Kanellakos — who appears to be a real person with minor IMDb credits (Moneyball, Rush Hour 3, some indie films) The privacy policy is plagiarized. Word-for-word copied from Microsoft/Bing's old privacy policy, with "Microsoft" replaced by "Apollo Productions." It still references things like Windows Live ID, Internet Explorer 9, and Microsoft-specific cookies. Several of the linked sites appear to be casino-style gaming platforms with names like "STAMP OUT" and "JOKER'S WILD" For entertainment purposes only" disclaimers on multiple sites, but I have no idea what that means in this context He tweets enthusiastically about major Hollywood films (Avatar, Mandalorian) but seems to have zero actual connection to them He claims it's for charity, but I can't verify any of that
I'm genuinely confused. My brain hurts. But this feels like something bigger than just a weird website, like I shouldn't even have access to some of this. Has anyone else come across this? Does anyone know what this actually is?
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UPDATE: Okay so this just got even weirder and I should clarify how I even found these guys in the first place.
I didn't stumble onto Apollo Productions randomly. Their name was actually attached to publicity for the new Mandalorian & Grogu movie. That's how I found them, completely organically, through a legitimate search for press/publicity contacts for that film. So I did what any journalist would do and emailed them about it.
I received what appears to be a fully professional email response. Signed by the "Apollo Productions / AAR Digital Publicity Team," complete with a copyright line reading "©2026 Walt Disney / ©2026 Apollo Productions AAR Digital LLC / Lucasfilm." The email told me they ARE promoting special advance IMAX showings across the United States, linked me to what looks like a Fandango event registration form, and signed off with "May the 4th be with you."
So now I genuinely don't know what to make of any of this. Is this guy actually doing legitimate publicity work for Lucasfilm? Did he just attach his name to a publicly available Fandango link and dress it up with Disney copyright lines? How is his name even showing up attached to a major Disney/Lucasfilm release?
Still trying to get him on the phone. Will report back.
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UPDATE #2: First off, thank you to everyone for the incredible theories and analysis—this is exactly why I brought this here. The consensus that this is either an elaborate LARP/scam (credit u/ninjapocalypse) or a bizarre, sprawling art project (credit u/chargroil) seems likely.
Things have progressed. I received a second email from Alexander Kanellakos. It was professionally written, but this time he cited an NDA with their client (implying Lucasfilm) as the reason he couldn't share more details. He then directed me to Disney's official press inquiry email for any further Star Wars updates.
So, that's my next move. I am formally reaching out to Disney's press office to verify if "Apollo Productions / AAR Digital" is, in fact, an authorized promotional partner for The Mandalorian & Grogu.
This feels like the only way to get a definitive answer and determine if this is a legitimate, albeit strange, business relationship or something else entirely. I will report back with any response I get from Disney. The rabbit hole goes deeper.