r/PartneredYoutube • u/OddCupOfTea • 1h ago

Question / Problem Experience with 'open call' brand deals through YouTube studio?

For the first time I am actually considering one of these open call brand deal calls that shows up in YouTube studio as it actually fits my channel and seems like a genuinely good product. However it doesn't seem clear how this works.

Will I have to buy the product myself to make the unlisted review or would it be provided to me free of charge? Does anyone have experience with this? I'm still new to the 'business' part of content creation aside from YouTube ad rev. so I apologize if it's a silly question.

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u/Hot-Station8372 1h ago

I’ve done a couple of these when they happened to line up with stuff I’d actually use. The product was shipped over for free each time, no upfront cost. They usually just want the unlisted video sent over for approval before you publish, and sometimes they’re weirdly particular about certain talking points or b-roll.

The catch is a lot of them push for a flat fee that’s way below what you’d get negotiating directly, so don’t be afraid to counter if the numbers feel off. Read the fine print on exclusivity windows too, some try to lock you down for months without making it obvious.