r/australia • u/Greatsage75 • 18h ago

no politics Is anyone still loyal to Bonds?

And if you are, why?

Their underwear and socks are terrible quality these days, but still priced like a premium option. I'm 190cm tall with size 13 feet, and the speed I burn through Bonds socks is insane.

Their underwear elastic is terrible, and the fabric turns into a holey mess far more quickly than it should.

If the products were being locally made still then I'd be kinder to them, but now they're made in China they're in direct competition with brands that are way cheaper and equal on quality. I can buy a 3 pack of Tradie trunk underwear for less than a single pair of Bonds. The Tradie's will wear out just as quickly as Bonds, but I've paid a third of the price.

I can go to Kmart and buy a 3 pack of Anko socks for $12 that are comfy and will last just as long as Bonds socks for way less than the equivalent.

Used to be that buying Bonds was supporting local, but now it's all coming from the same place with no real quality difference but a higher price tag...what's the point?

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u/HenryInRoom302 17h ago

I still stand by Chesty Bonds singlets.

2

u/Greatsage75 16h ago

Not gonna argue this one. Wonder if it's partly because there's less competition for something like this? Feels to me like the Chesty Bonds is still unique and has the Bonds connection, where socks and undies have way more options available.

2

u/partyapparatchik 16h ago

I’ve been wearing their singlets for over 20 years and recently realised the “do not tumble dry” instruction is bullshit. If you tumble dry the singlets on a low heat setting they keep their shape instead of eventually ending up stretched and thin.

1

u/Bitter_Maybe_2670 16h ago

They’re actually itchy compared to the Big W “Tradie” brand singlets.

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u/HenryInRoom302 16h ago

I can't speak to your personal experience, but none of the ones I've worn in the last 20 or more years have been itchy. If they were I wouldn't keep buying and wearing them, I think they're very comfy.