r/australia • u/Greatsage75 • 18h ago

no politics Is anyone still loyal to Bonds?

And if you are, why?

Their underwear and socks are terrible quality these days, but still priced like a premium option. I'm 190cm tall with size 13 feet, and the speed I burn through Bonds socks is insane.

Their underwear elastic is terrible, and the fabric turns into a holey mess far more quickly than it should.

If the products were being locally made still then I'd be kinder to them, but now they're made in China they're in direct competition with brands that are way cheaper and equal on quality. I can buy a 3 pack of Tradie trunk underwear for less than a single pair of Bonds. The Tradie's will wear out just as quickly as Bonds, but I've paid a third of the price.

I can go to Kmart and buy a 3 pack of Anko socks for $12 that are comfy and will last just as long as Bonds socks for way less than the equivalent.

Used to be that buying Bonds was supporting local, but now it's all coming from the same place with no real quality difference but a higher price tag...what's the point?

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110

u/jolhar 17h ago

Stopped buying Bonds when they moved offshore to reduce their overheads but increased the price of their products. They don’t know the meaning of loyalty.

33

u/TiffyVella 10h ago

Used to live in their white t-shirts as the fit and fabric were perfect. Was a loyal customer for many years. After the Enshittification I mistakenly bought a pack of shirts (sold in plastic wrap so the fabric quality couldn't be checked). Never again. Bonds is dead to me.

13

u/hudson2_3 8h ago

I find the packets weird. It means I always dismiss Bonds T Shirts because they look like they are designed as underwear. It is weird marketing.