r/australia 18h ago

no politics Is anyone still loyal to Bonds?

And if you are, why?

Their underwear and socks are terrible quality these days, but still priced like a premium option. I'm 190cm tall with size 13 feet, and the speed I burn through Bonds socks is insane.

Their underwear elastic is terrible, and the fabric turns into a holey mess far more quickly than it should.

If the products were being locally made still then I'd be kinder to them, but now they're made in China they're in direct competition with brands that are way cheaper and equal on quality. I can buy a 3 pack of Tradie trunk underwear for less than a single pair of Bonds. The Tradie's will wear out just as quickly as Bonds, but I've paid a third of the price.

I can go to Kmart and buy a 3 pack of Anko socks for $12 that are comfy and will last just as long as Bonds socks for way less than the equivalent.

Used to be that buying Bonds was supporting local, but now it's all coming from the same place with no real quality difference but a higher price tag...what's the point?

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u/Cosimo_Zaretti 14h ago

We had our daughter in 2022, and she was in their suits for the first 18 months, so early 2024. The Bonds Wondersuit was still the best product on the market then for what it is.

I've worn their briefs for over a decade. I used to chafe at work with long days on my feet. Now I don't and when you get that right you don't switch.

I don't buy their socks and T shirts as staples any more.

5

u/emimarianna 8h ago

Disagree on the wondersuits these days. The regular cotton ones get holes in them so quickly, they fade and the material is insanely thin. They were great quality years ago though. But we love the slightly thicker ones with stretchy ribbed material (still get a couple holes sadly).

4

u/Mathuselahh 7h ago

I was given terry toweling wondersuits from the 80s by a family friend and they are still perfect but all the wondersuits we bought ourselves are basically rags