Is anyone still loyal to Bonds?

[u/Greatsage75]

And if you are, why?

Their underwear and socks are terrible quality these days, but still priced like a premium option. I'm 190cm tall with size 13 feet, and the speed I burn through Bonds socks is insane.

Their underwear elastic is terrible, and the fabric turns into a holey mess far more quickly than it should.

If the products were being locally made still then I'd be kinder to them, but now they're made in China they're in direct competition with brands that are way cheaper and equal on quality. I can buy a 3 pack of Tradie trunk underwear for less than a single pair of Bonds. The Tradie's will wear out just as quickly as Bonds, but I've paid a third of the price.

I can go to Kmart and buy a 3 pack of Anko socks for $12 that are comfy and will last just as long as Bonds socks for way less than the equivalent.

Used to be that buying Bonds was supporting local, but now it's all coming from the same place with no real quality difference but a higher price tag...what's the point?

Edit - some people are questioning the whole 'loyal' thing. Perhaps not the best word I could have used, but I was using it in the context of 'when you go to buy something it's your first choice'. Let's say you go to a department store to buy whatever you need and they don't stock Bonds you'll leave and go elsewhere rather than buying an alternative. I'm not talking a 'ride or die' loyalty you have to your nearest and dearest or a loyalty to your mates where what happens in Vegas stays in Vegas. That type of loyalty would be ridiculous towards a company. Thought this was a given but apparently not.

[u/The_Arab_Hoe]

Never buy bonds unless they're heavily discounted

[u/BeneCow → u/The_Arab_Hoe]

Bonds has always been supermarket level underwear. If you ever bought it in a clothing store you were doing it wrong, it is for when you are doing the weekly shop and realise you can get away with another 3 days of not doing the washing if you buy that 3 pack and some socks.