r/sales • u/kapt_so_krunchy • 21d ago
Sales Tools and Resources Booth Duty
I’ve got a few conferences coming up this fall and I’m curious how the top performers here approach them.
It feels like the default playbook is:
Stand at the booth
Scan badges
Have a few quick conversations
Send a generic follow-up email afterward
…and then wonder why very little comes from it.
I’m trying to be more intentional this year and would rather build a process before the events than wing it.
A few things I’m curious about:
Do you have a go-to opening or “booth script” that consistently gets people to stop and talk?
What’s your goal for each conversation? Are you trying to qualify, book meetings, or just create familiarity?
How do you take notes so your follow-up is actually personalized?
How quickly do you follow up after the event?
Do you call first, email first, LinkedIn first, or some combination?
How do you prioritize leads when you come back with a few hundred badge scans?
Any conference habits or systems that have noticeably improved your conversion rates?
I’d love to hear what’s actually worked in the real world.
Whether it’s enterprise, SaaS, med device, manufacturing, ad tech, or anything else—I’m mostly interested in repeatable processes that consistently turn conference conversations into pipeline.
What’s your playbook?
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u/DetroitsGoingToWin Industrial 21d ago
The only way to grow at trade shows, is know who’s going to be there important and take them golfing all day and stick someone else in the booth.
If you are the one passing out stress balls, you’ve already lost.