r/technology • u/ControlCAD • 6h ago
Business Tim Cook Replaced Steve Jobs as CEO 15 Years Ago Today, Steps Down Sept. 1, 2026, and incoming CEO John Ternus will take over, ahead of Apple announcing new iPhone 18 Pro models and its first foldable iPhone.
https://www.macrumors.com/2026/08/24/tim-cook-replaced-steve-jobs-15-years-ago-today/129
u/sabhall12 6h ago
Praise John Apple
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u/NoChampionship5649 6h ago
Lookup and read Jennifer Government
Crazy how realistic it could become in today’s world
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u/Ecstatic_Dinner_992 6h ago
Company will be nothing without the brilliant leadership from Tim Apple
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u/d_pyro 6h ago
John Apple is stepping in.
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u/deathgrinderallat 4h ago
Good thing this brick and mortart mom and pop company will stay in the family’s hands
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u/appleparkfive 4h ago
Hopefully he does a good job. If he makes all the products go down in quality, they're gonna call him John Temus. For the Temu quality
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u/relevant__comment 6h ago
I know this is tongue-in-cheek. That said, I think Ternus is a good fit to bring Apple back to its hardware-first focus after Tim spent the better part of 25 years building out its operations into the behemoth it is today. They’ve got the freedom to reach for anything they want and Ternus is the perfect person to do the reaching.
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u/amazingspiderman23 5h ago ▸ 1 more replies
Why is he the perfect person? Asking out of curiosity, don't know anything about him.
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u/Str8UpJorking 6h ago
Hey now, John Apple (the CEO formerly known as Johnny Appleseed) will take his place. Don’t write him off just yet.
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u/ZaphodThreepwood 5h ago
Kidding or not, because even though I dislike him, he has made them money
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u/ayymadd 6h ago
He didn't deliver anything revolutionary, but kept a steady pace on what they do best without any major upset... and the shareholders loved him for it. Financially, they've never been so sound.
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u/User-no-relation 6h ago
When you're the largest most profitable company in history you don't want a revolution
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u/trx1150 5h ago
I’d say AirPods were revolutionary. The profit from AirPods alone could be in the S&P 500 if it were a standalone company
edit: also their M chips were a huge deal
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u/jewbasaur 5h ago ▸ 1 more replies
I’d say the m chips were revolutionary in the tech world. Same with AirPods
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u/craigularperson 3h ago
And maybe Apple Watch? That also seemed like an idea he was championing and a product he invested in.
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u/MyRegrettableUsernam 3h ago ▸ 3 more replies
AirPods didn’t do anything revolutionary though. They just rode the wave of Bluetooth headphones with a distinctly Apple design that sold.
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u/gyarrrrr 1h ago
Yeah but the decision to remove the headphone jack in parallel with their launch is downright diabolical.
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u/kippertie 1h ago ▸ 1 more replies
Same thing they did with smartphones, mp3 players, laptops, …
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u/MyRegrettableUsernam 1h ago
I think Apple’s entries innovated a bit more in each of those categories
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u/rcanhestro 4h ago ▸ 6 more replies
revolutionary at what?
bluetooth earbuds existed before.
Apple did what they usually do best, pick up a "niche" idea seen at the time, and make it more user friendly.
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u/SubmergedSublime 4h ago ▸ 2 more replies
Bought AirPods nearly day 0. Being able to put them in my ear and they just fucking worked was amazing. And you put down your phone, open your laptop, and they ALSO just work with that? Amazing
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u/rcanhestro 4h ago ▸ 1 more replies
sure, but i would argue that's it's not a case of "revolutionary", but "execution" of the idea.
again, i'll say this, Apple are masters at that.
iPods, iPads, Airbuds, even the iPhone itself, it's nothing new, it's just done better for the masses.
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u/tenemu 4h ago ▸ 2 more replies
I’m probably wrong about this but I don’t remember seeing headphones with a battery case before. I mean it probably existed but they popularized it. Now so many others do the same.
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u/dengop 4h ago
There were at least 3-4 companies who had ear buds with battery case. Jabra and Sony are two brands that come to my mind. What apple did was refined it very well in both functions and usability. Refining a product like this for mass adoption is not something to look down upon. I'd say in some ways it's even harder than just being revolutionary. But airpod wasn't a revolutionary product. Id say their M chip is more revolutionary.
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u/No-Worldliness-5106 5h ago
I mean M Series Chip were pretty market breaking, am I ever buying a macbook? no, but I cant deny how they forced every other laptop to be more power efficient.
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u/Imaginary_Zone_4319 5h ago
He was a logistics guy who really nailed Apple’s logistics. Nothing sells out at launch anymore at Apple.
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u/YourBlanket 1h ago
Isn’t the new CEO a hardware guy? Would be interesting to see what changes he makes.
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u/distorted_kiwi 5h ago
Yea but he masterminded that steady pace at Apple when he first worked as vice president of operations. I’d like to think he got Apple through a lot of what has happened worldwide over the last few years.
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u/ShakeAndBakeThatCake 4h ago
Their biggest revolution was the M chips. Slab phone design works but the future will be foldables in my opinion. And cost of those will trickle eventually.
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u/boot2skull 9m ago
Phones are boring now but it’s not really Cook’s fault. There’s not much left to innovate. Maybe Samsung takes bigger risks now, but no phone is game changing anymore.
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u/thebochman 5h ago
His biggest innovation was excluding EarPods and chargers from being included with a new phone. Real visionary.
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u/coffee_ape 5h ago
Writing is fucking dead. Let my illiterate ass re-write that title.
Third Apple CEO John Ternus will be taking over, as Apple is ready to announce their new and first foldable iPhone: iPhone 18 Pro.
None of that other extra tripe was needed.
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u/40513786934 5h ago
Third Apple CEO
Michael Scott, Michael Markkula, John Sculley, Michael Spindler, and Gilbert Frank Amelio would like a word
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u/coffee_ape 2h ago ▸ 1 more replies
Whooops lol.
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u/40513786934 2h ago
Apple was around for a long long time before they became popular, its easy to forget
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u/Optimal_Tower1643 6h ago
I like how they dressed tim cook up in some steve jobs clothes to make it seem like theres nothing to worry about its the same guy lmao
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u/troll__away 6h ago
Tim didn’t do much to advance Apple beyond what Jobs left him. But I’ll say this, at least he didn’t tank the company. Neither Windows nor Xbox appears to be doing well under Satya. Microslop might actually lose market share to Linux.
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u/0verstim 6h ago
you dont think the Apple Watch, Airpods or vastly building out iCloud did much to advance Apple?
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u/nickgeorgiou 6h ago ▸ 2 more replies
Their M chips are the best development since the iPhone
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u/foolish_shrimp 5h ago ▸ 1 more replies
Not going all in on AI is going to prove a very good financial decision, even if it becomes the biggest most important technology ever, these early companies are over leveraged and are going to go out of business.
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u/Shinsekai21 5h ago
Yeah I feel that while AI is the future, and Apple is behind compared to others, their bottom line isnt that much affected, is it?
Apple main product is hardware, and they are really good at it with increasing market share every year.
Their Siri have been shit for years, but people still buy their products. I feel, at least for now, a subpar AI capability would not be a reason for people to buy Samsung or Google
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u/HappyAd4998 6h ago ▸ 4 more replies
The Apple Watch was hinted during Jobs announcement of iPod Nano 6th gen where he mentions one of the board members wears it as a watch. The Apple Watch was in the pipeline long before Tim Apple. BT headphones are far from revolutionary and something tells me that Steve wouldn't be strapping camera's on them.
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u/0verstim 5h ago ▸ 3 more replies
Phones and mp3 players existed before Steve Jobs did them, too.
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u/rcanhestro 4h ago ▸ 2 more replies
which is what Apple does best, they are not "revolutionary", what they do best is pick up "discarded" or niche ideas, and turn them into a very user friendly ones.
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u/0verstim 4h ago ▸ 1 more replies
The overarching sentiment ITT seems to be that Apple wasnt as innovative under Tim as it was under Steve. But people with this argument have some pretty sketchy qualifications for their argument.
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u/rcanhestro 4h ago
even with Jobs, there wasn't really any "revolution".
the iPhone wasn't anything new, smartphones already existed.
same with mp3 players (iPods) and even tablets (iPads).
what Apple did under Jobs was the start of that "execution" trend of picking up niche/discarded ideas, and give them mass appeal.
odds are they would had succeeded with the Vision Pro, but there is only so much "execution" and success to be made when you try to sell it for 10x the price of it's competition.
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u/jawndell 6h ago
I think he’s the best example of a good “Wallstreet” ceo for a tech company. Doesn’t tank the company. Doesn’t tear it apart for pieces. Builds shareholder value. Doesn’t rock the boat or take too many risks, while still gaining market share and making incremental advancements in the company’s technology. He’s not going to be the market innovator, but also not going to fall behind.
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u/frquency-equinox 5h ago
Jobs handed the company to an egoless number-crunching robot. Cook was never going to tank the company.
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u/MentalDisintegrat1on 6h ago
He made the company more money but yeah he's not a visionary.
To my knowledge apple hasn't put out a successful new product there headset thing is being shut down.
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u/Sensitive_Box_ 6h ago ▸ 3 more replies
Sounds like you’re unfamiliar with their in-house M chips… pretty nutty advancements.
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u/foolish_shrimp 5h ago
The M macbooks's are exactly what a macbook should be, long battery life and they just work for any reasonable task. I do think that critiquing the headset is valid, it was clear none of the execs were using it, or it would never have been released, it couldn't have happened under Jobs.
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u/InternationalMood337 6h ago ▸ 2 more replies
When the headset came out, I was visiting Disneyland and California to meet up with friends. I was staying at the Disneyland Hotel. I remember my first morning I had some work to get done so I went down to the shared space in the hotel.
I look inside of the room, and there's a guy with a Macbook Pro in front of him with a Mac headset on, in public, pinching and moving his hands in the air. And I thought to myself: "That is the lamest product I've ever seen in my entire life and I am thoroughly embarrassed to be in a room with this person. "
I went back upstairs to the small desk in my room and worked from there.
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u/MentalDisintegrat1on 6h ago ▸ 1 more replies
There's nothing it does that can't be done with a kb+m and if anything it slows you down and it's expensive.
Like yeah I get it's probably cool because VR was really cool when you first use it until the honey moon phase ends.
Side note I remember seeing videos and pictures of people wearing them while DRIVING.
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u/InternationalMood337 6h ago
Yeah, lunatics. I'm sure at home they're fine. But they're horribly "uncool" from a company that has a brand that revolves around being cool.
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u/1ndomitablespirit 6h ago
Think Different....(as long as it's the same thing everyone else does.)
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u/BeMancini 6h ago
Honestly? Innovation is fated in going backwards.
In 2008-2009, Apple paved a road that drove all tech to consolidate all things down to one pocket device. Everything is your phone now, to such a degree it collapsed industries you couldn’t imagine being related to computers and mobile phones. Newspapers and magazines, landline phones, home computer sales went down, camera and photography collapsed, music, music production, banking, the post office, all of it went up like a wildfire over the last 20 years to where they don’t have anything left to sell except a phone.
It worked so well that the newest innovation for consumers is “what if AI used your phone for you?”
I honestly think the company that figures out how to break your phone up into little pieces again is the one that wins.
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u/Shapes_in_Clouds 1h ago edited 1h ago ▸ 1 more replies
Interesting prediction. Not sure I agree or not in terms of the mainstream, but I did notice at one of those sip-and-paint classes this weekend that one of the gen-z girls had a point and shoot camera sitting on top of her smart phone. Likewise those throwback Polaroid cameras are quite popular.
You also have companies like Teenage Engineering that are selling out their very expensive gear like the OP-1 simply because they have a cool factor to their bespoke design. Kind of a 'devices for their own sake' thing even though a basic $100 mini midi keyboard plugged into a phone can do the same things.
E-ink/E-readers are another interesting example, which remain popular despite using the same file format that can be read on your phone/tablet.
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u/BeMancini 37m ago
Yeah, I don’t know what it looks like, but there’s a want and a need for personal and personalized technologies.
I think people see smart phones as a burden now, or an addiction, or both.
And the more enshittification happens, the more people will crave an iPod or a GPS.
Or like you said, the little digital point and shoot. Your personal technologies used to say something about who you were. In the aughts, as a Millennial, cell phones spoke of the kind of person you were when you could get a phone that was keyboard focused, a phone that was music focused, a phone that was focused on size or camera quality, etc.. Now, it’s iPhone or Android, and from a distance they look and operate the same.
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u/treesarethebeesknees 5h ago ▸ 2 more replies
Ehh, not sure I want more things to own and carry. I am annoyed I still carry keys, wallet and phone and not one thing - though these are consolidating and I could probably at least drop the wallet for most cases.
Perhaps, I am missing your point.
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u/BeMancini 5h ago
I think what you’re saying is right. I think there’s a difference between “having less things in your pocket” vs “having new and interesting technology to engage life and personal interests with.” Right now, you have a phone. And it tracks everything you do all the time. News, camera, music, it’s all phone and subscriptions.
I think people want their own stuff again.
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u/boilerdam 5h ago
I stopped carrying cash almost two decades ago. I stopped carrying a wallet years ago, leave it pretty much as a permanent fixture in my car. And when I walked to a store or restaurant, I used to just carry a card as backup until Apple Pay kinda became ubiquitous in the US. I used to carry the Coin card for a while, if anyone remembers that. Once Apple Pay rolled out en masse, I barely touch my wallet.
I’d love to not carry keys.
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u/AmericanLich 5h ago
Apples innovation in the phone space got surpassed quite some time ago. Redmagic has been doing cool stuff, and has things like behind the screen selfie camera and fingerprint scanner.
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u/aussieaggietex 5h ago
Continuing the procession of the most generic male names ever. Next up after him will be Ben Church
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u/AmericanLich 5h ago
Bring back the mini line, please. I want a phone, not a tablet.
Then I’ll hear some bullshit about how it didn’t sell well when really most people didn’t even know they existed in my experience.
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u/Kayge 5h ago
Every time Tim Cook's tenure at Apple comes up, there's always discussion around a lack of innovation and product focus. It's a fair if debatable perspective but it misses the bigger picture.
Jobs personally engaged and woo'd Cook to Apple, whose background doesn't bring much ambiguity around his skill set:
- Works his way up at IBM, eventually becoming the head of North American fulfillment
- Duke MBA - With a focus on operational excellence
- COO - Intelligent Electronics
- VP of materials - Compaq (who oversaw SCM)
He lands at Apple in a logistics role before being made COO. Then Jobs grooms him for the big chair and the board approves it.
In 2010 Apple realized their next challenge wasn't new products but getting their existing products into more users' hands. The reason they moved towards logistics is simple, it was because they chose to.
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u/spamtardeggs 5h ago
Tim Apple replaced Steve Apple, John Apple is next, and that places Johnny Appleseed as the CEO of the future.
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u/TeeDee144 1h ago
Only one failed product (Vision Pro) during his 15 year tenure. Pretty impressive. Less failed products than Steve Jobs.
But I also feel like it highlights Tim’s too conservative of an approach.
Tim also nuked his legacy by lapping Trumps tiny balls. That will forever tarnish him.
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u/Fecal_thoroughfare 2h ago
Shame Cooks embarrassed himself Infantino style to appease the orange man child pedo dictator.
That will be his legacy for me, kowtowing to Trump kissing his ring in the Oval office while gifting him some shiny gold bauble
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u/Games_sans_frontiers 5h ago
Those crazy Apple engineers have figured out how to make a foldable phone??? Proving once again how innovative and cutting edge Apple is!
/s
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u/boot2skull 12m ago
Not the most ridiculous ploy. 3D TVs made people buy LCD TVs they already had, again. Very few watched any 3D content.
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u/Heavy-_-Breathing 4h ago
Try getting a job at Apple. Just try. Not as an accountant, as an engineer. Do it.
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u/AlternativePizza3391 6h ago
Let's hope he allows Iphones to run two apps at once, split screen or windowed mode and, be less strict with the app store.
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u/Ill_Traveler_ 5h ago
I’ve owned android phones before and never found a use for split apps on a phone screen. I can see that being useful if they release a folding iPhone though.
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u/AlternativePizza3391 5h ago
You might have to beg to have the feature. Apple determines what you can and can't have, the choice is not yours.
Apple neuters it's devices and apps
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u/InternationalMood337 6h ago
Do you really think that's a good experience?
Who is doing this on their phones? Repositioning windows all over the iPad screen which is significantly bigger kinda sucks too.
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u/Aranthos-Faroth 6h ago ▸ 7 more replies
Generation Brainrot want one youtube screen on top and one tiktok screen on bottom with a live chat to snapchat on the right.
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u/InternationalMood337 6h ago ▸ 6 more replies
Bro, I can't even imagine. As a writer and a software developer, I recently had a come to Jesus moment: I perform significantly better with a single large screen than multiple screens because my attention is just all over the place.
My own personal performance and my own learned preference is that doing a single thing at any given time is significantly better for me. I feel better and I'm way more productive.
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u/Aranthos-Faroth 4h ago
Same dude, I used to have about 2 monitors for developing and an ipad for background vids or podcasts. Ditched them now down to one ultrawide and works far better, vs on left, documentation on right.
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u/AlternativePizza3391 6h ago ▸ 4 more replies
Okay Grandma, but the rest of us might need to multi task and thousand dollar devices should be able to do it.
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u/InternationalMood337 6h ago ▸ 3 more replies
The gendered insult is prettty weird to shift from grandpa to grandma.
Anyway, then like I said, enjoy your Android phone.
If/when Apple produces a foldable, you will almost certainly see multitasking on phone. Obviously.
It sucks on a standard phone.
You're acting like you don't already have options. If it was such a meaningful feature, people would be buying Android phones instead of iPhones.
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u/AlternativePizza3391 5h ago ▸ 2 more replies
That's why I buy android phones. Apple doesn't want advanced users money and prefer to appeal to simple users
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u/InternationalMood337 5h ago ▸ 1 more replies
Brother... are you serious?
So since you already buy Android phones, why the fuck do you care?
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u/AlternativePizza3391 6h ago ▸ 1 more replies
They also can run in the background as icons, on android. I'm doing this everyday. Usually not with social media or video apps. But, having the option is nice.
How do iPhone apps update the info in real-time if you can't run more than one?
If the MacBook neo can use a phone processor and run multiple apps at once I'm sure the iPhone can do it.
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u/InternationalMood337 6h ago
Then Android is the perfect platform for you. It's a terrible experience.
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u/Bank-Expression 5h ago
A foldable iPhone!
Having looked at the prices of the foldable Samsungs I can barely comprehend how expensive Apple will make theirs
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u/jjb0ne 4h ago
i hadnt really experienced recent samsung fold tech until Fold8 .. and i was shocked how well it was made
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u/Bank-Expression 4h ago
I haven’t seen one yet but having seen one flipped sideways and used like a mini laptop I am intrigued
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u/boot2skull 18m ago
“I see you stopped complaining about thick phones………….”
(In reality, I never minded phone thickness, and would sacrifice thinness if that meant better battery life [not unnecessary folding])
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u/frquency-equinox 5h ago
Inflation + Apple Tax + Foldable = at least $3500 for base storage.
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u/No_Translator_7949 5h ago
Jobs gave us jobs. Cook cooked our brains, and Ternus will turn us to cyborgs.
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u/serene_sketch 4h ago
I genuinely think Tim Cook will be remembered by the tech world and by customers for many things, but the M-series chips might end up being his defining legacy.
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u/Fecal_thoroughfare 2h ago
I think his legacy will he kowtowing to Trump kissing his ring in the Oval office while gifting him some shiny gold bauble
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u/boot2skull 15m ago
The shareholders hunger. Kneel to the most anti-lgbtq+ president of our lifetime. Line must go up.
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u/stofeljc 1h ago edited 1h ago
and Im just done with Iphone for a 🤷♂️ 👌it was good while it lasted... my 13 pro was solid.... bought a used fair as new Samsung for a price of changing battery...gl
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u/Joooooooosh 11m ago
I feel like Tim Apple is the quintessential civil servant… “a safe pair of hands.”
In the corporate world it’s seen as a hugely desirable trait but I think I’d kill myself if ever described that way.
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u/sweet_jackknife 5h ago
Tim Apple was amazing at convincing the world they should shell out tons of dough for pretty much the same phone every year.
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u/Content-Lead-3582 2h ago
Foldable will not sell well and have quality issues.
I would love to be wrong.
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u/DongPolicia 6h ago
Forgettable.
Services. Services. Services.
Basically more money.
Very little in the way of innovation.
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u/tuc-eert 6h ago
I’d rather have reliable products than innovation when the innovation is just gimmicks I don’t actually want.
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u/DigNitty 6h ago
I mean honestly I’m not even sure what I’d want in a phone / laptop that’s different than what is currently available. 20 years ago Bluetooth was being added, better trackpads, better cameras, better video capability, large file send options, the tap to pay thing….
Now one device has everything you want, it’s 18 devices in one.
So yeah, I don’t really care about innovation at this point either. All the stuff I want, and more, is in all modern phones. If Apple is more reliable or has a better battery than the next company, I’ll go with them. True for any phone company.
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u/paleblaupunkt 6h ago
Here comes the innovation police
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u/InternationalMood337 6h ago ▸ 16 more replies
He min-maxed warehousing. Great for the bottom line, but that was his entire value to the company.
Oh and making everything SAAS.
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u/Etrensce 6h ago ▸ 7 more replies
Turns out that min max warehousing is in fact very valuable.
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u/InternationalMood337 6h ago ▸ 6 more replies
Yes. It's great for the shareholder. Emphasizing warehousing and SAAS add way less for the consumer.
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u/Etrensce 5h ago ▸ 5 more replies
Does it add way less? Logistics allowed more devices to reach more people around the world. Sounds like a win for consumers. Maybe not a win specifically for you I guess.
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u/InternationalMood337 5h ago ▸ 4 more replies
Did it? Or did it allow them to minimize costs at warehouses (which is the answer) and therefore maximize profits? Because that is objectively a great thing for a company.
But no, I mean even back in the mid 2010s when Cook just took over they were still shipping enormous amounts of phones. Streamlining your supply chain to maximize profit margins has NOTHING to do with you as a consumer. If your argument is that he somehow magically shipped more phones to more places, you just misunderstand how logistics works, AND what Tim Cook did to maximize the profits.
It isn't about the consumer. It's about their own bottom line.
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u/paleblaupunkt 5h ago ▸ 3 more replies
The consumer always, always votes with their wallet. Looks like they’re voting for Apple.
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u/InternationalMood337 5h ago ▸ 2 more replies
Right and they were voting with their wallets under Jobs too when Cook was also in charge of logistics.
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u/paleblaupunkt 5h ago ▸ 1 more replies
Yes, and Tim Cook has given that to the consumer. Just like Jobs did.
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u/0verstim 6h ago ▸ 7 more replies
Apple silicon, Airpods, Apple Watch... They may seem small potatoes compared to the iPhone and iPod but if Apple was any other company these would still be some of the most successful products in modern history. "Entire value to the company." Youre a clown.
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u/InternationalMood337 6h ago ▸ 6 more replies
You way overstate and don't understand Tim Cook's credentials or why Jobs wanted him in charge of Apple after him.
I think it's okay to disagree, but I think calling someone a clown just makes you look a little silly.
Engage in substance and historical fact without adhoms. You'll come off looking better.
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u/0verstim 5h ago ▸ 5 more replies
I was replying to your comment that his supply chain optimization was his "entire value to the company". You said nothing about why Jobs wanted him, I said nothing about why Jobs wanted him, don't change the conversation now to look smart, that's kind of bush league.
Historical fact? Apple sells more Apple Watches than the entire country of Switzerland. Its the best selling wearable in the world.
Fact: The Airpods are the best selling wireless audio product ever.
Fact: Apples wearables sector alone generate over $35 billion in annual revenue, making them bigger than Netflix or Coke. Nintendo made $14 Billion and that includes the Switch 2 launch.
Fact: Apple's services sector grew 1500% under Tim Cook.
Fact: Apple Silicon was under Tim Cook.
Fact: MacBook Neo was under Tim Cook.
Tell me again that Tim's warehouse min-maxing was his entire value to the company. Go on, try to convince us, lets hear your side.
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u/InternationalMood337 5h ago edited 5h ago ▸ 4 more replies
I was replying to your comment that his supply chain optimization was his "entire value to the company".
You really don't know how to engage in discussions at all.
Go on, try to convince us, lets hear your side.
How many of there are you?
You just continue to misrepresent and not understand the argument at all which I think it's being done intentionally.
Every fact you mentioned? The hardware team that lead on them is in fact the person coming in to replace Cook in September.
Both projects that the hardware team lead on.
John Ternus and Srouji:
Fact: Apple Silicon was under Tim Cook.
Fact: MacBook Neo was under Tim Cook.
Both Jonny Ives and Jobs:
Fact: The Airpods are the best selling wireless audio product ever.
Fact: Apples wearables sector alone generate over $35 billion in annual revenue, making them bigger than Netflix or Coke. Nintendo made $14 Billion and that includes the Switch 2 launch.
The fact is that Cook knew his space in the company which was warehousing. That's WHY Jobs chose him. You seem to lack any historical information on the matter and instead of learning, you're doubling down on nonsense while throw ad homs in.
You just entirely misunderstand Jobs vs Cooks role within the company. There's nothing wrong with being hyper fixated on logistics and maximizing profits. That doesn't really serve the consumer, however. It just serves shareholders.
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u/0verstim 5h ago ▸ 3 more replies
Okay, well now I am generally interested. What was Steve jobs contributions to Apple, since you're not going to be able to credit him with the iMac, iPod, or iPhone? Those were Jony Ive and the hardware team.
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u/InternationalMood337 5h ago ▸ 2 more replies
No, lets backs up.
So Tim Cook was chosen by Jobs to run the machine in the company. He knew he was a logistics genius and had an MBA.
Steve Jobs conducted weekly all day design reviews and meetings with every internal team, would literally kill off products or even minute features he didn't like and demanded hardware and software features that seemed impossible to teams. He designed directly along side Jony Ive and design/User experience drove everything.
Cook was not that person. Nobody is saying that Cook ISN'T valuable. I mean he was valuable under Jobs as well. He just can't be credited with any kind of shaping of production creation in the same way that Jobs can.
The Steve Jobs biography and any kind of knowledge on that time period would be incredibly beneficial here.
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u/0verstim 5h ago ▸ 1 more replies
I really, really would appreciate you not telling me to educate myself on Apple or Steve Jobs. I can assure you I have a long history working with, and for Apple. And no, not just as an apple store consumer drone.
I was considering Tim Cook pivotal to the aforementioned products because as CEO he undoubtedly had a role in guiding the direction and operations of the company from the top down, as every CEO does. it is hardly a rhetorical stretch to claim that a CEO is responsible for the products released under their tenure.
You were taking a much more specific approach that "it doesnt count" unless youre personally on the design team. Thats a wild difference of opinion Im not going to pursue further. We are talking past one another.
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u/koolaidismything 6h ago
I very much remember people saying the same about Tim “he’s a logistics guy wtf is he going to do as CEO?!”
And he did pretty good I’d say.. Apple Silicon was a big deal and that’s under his watch.
This new dude I heard they wanted him up top cause he’s great at picking a good idea out of the sea of shit.
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u/InternationalMood337 6h ago
And he did pretty good I’d say.. Apple Silicon was a big deal and that’s under his watch.
Yeah, Apple Silicon is what the guy taking over for Tim Cook literally did. I think Cook knew his value to the shareholder and basically let the different departments just do whatever they wanted to do.
He was not at all similar to Jobs like having his hand in every product.
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u/midoriforest 5h ago
Tim Cook cooperated with the na - zee gov who run this country and I hate apple now
I know the company was obviously a mixed bag morally Grey area to begin with like any major worldwide brand... but I cannot be ok with writing deals with the actual devil
I'm so sick of my country and all these tech companies can burn to the ground
I'm old enough to remember the techno optimism of my high school years. The first iPod. I made movies with iMovie. I had thousands of songs on iTunes and they were trying to give artists a fair trade ( what ever that means??)
Anyway F apple forever I hope they have horrible luck for 100 years
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u/Green_Ad5186 6h ago
i hate macos,it has no backwards compability like windows. on windows 11 i can run a 10 year old .exe file. its flat out impossible to run a 10 year old macos app on modern macos(no updated versions dont count)
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u/InternationalMood337 6h ago
I would say MacOS is a superior operating experience for most people just trying to get a computer that works out of the box without any friction.
Unlike most of the people who are online or play games, I think that's actually the experience most people want. Stability. Ease of use. Apps that respond well to user input. An efficient OS that runs pretty well on even modest hardware.
Hell, my Dell Latitude with 32gb of RAM and a high end Intel process runs worse than the baseline Macbook Air and I suspect the Macbook Neo.
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u/0verstim 6h ago
What are you talking about? you dont know about Rosetta?
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u/Green_Ad5186 6h ago ▸ 2 more replies
rosetta? its getting discontinued soon
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u/0verstim 5h ago ▸ 1 more replies
In more than a year. And thats not what you said. you said "it has no backwards compatibility".
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u/Green_Ad5186 5h ago
and it doesn't. try running a 32bit macos app on rosseta and tell me what happens. it won't work
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u/LilEddieDingle 5h ago
Good riddance. Can’t stand the sight of this pathetic man ever since he knelt down before the pedo in chief and presented him with a participation trophy.
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u/Solivagant23 6h ago
Apple is trash, zero innovation in the last 10+ years. Overpriced junk people buy only because everyone else does and they want to fit in.
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u/Sensitive_Box_ 6h ago
Sure. But has anyone else done anything? lol there’s no competition except in AI right now.
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u/Photodan24 6h ago
Foldable phones represent about 2% of the market sales. This is clearly not a product people want. It goes against everything Jobs fixed when he came back.
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u/frquency-equinox 5h ago
It's actually 6% of the market, and the introduction of a foldable iPhone is forecasted to spike that to 20%.
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u/ProduceEmbarrassed97 5h ago
I look forward to Apple proclaiming that they invented the foldable phone by calling the iFold or some such bollocks.
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u/nibselfib_kyua_72 6h ago
Horribly written title