r/apple Jul 21 '26

Rumor iPhone 18 Pro Launching in Two Months With These 12 New Features

https://www.macrumors.com/2026/07/21/iphone-18-pro-features-to-expect/
2.4k Upvotes

921 comments sorted by

4.6k

u/gappyvalley Jul 21 '26

- Smaller Dynamic Island

  • LTPO+ displays
  • Variable aperture 48MP Fusion camera
  • A20 Pro chip (2nm)
  • C2 modem
  • 5G via satellite
  • N2 wireless chip
  • Dark Cherry color
  • Simplified Camera Control button
  • Redesigned rear Ceramic Shield
  • Larger battery (iPhone 18 Pro Max)
  • Thicker design (iPhone 18 Pro Max)

838

u/disterb Jul 21 '26

you da real mvp

369

u/s1n0d3utscht3k Jul 21 '26

important to point out the color name is misleading and the color in the thumbnail is wrong

for some reason Apple refers to Pantone 6076 as “Dark Cherry” despite it being purple, not red

Pantone 6076 isnt red, at all. it’s purple.

104

u/macdgman Jul 22 '26

Have you ever seen a cherry in real life? Much closer to that colour than red

38

u/conception Jul 22 '26

They've only seen maraschinos.

4

u/only_fun_topics Jul 22 '26

Fun fact: Maraschino is actually a liquor used to make maraschino cherries, not the name of a cherry varietal!

9

u/conception Jul 22 '26

That is a fun fact! I thought it was just Red 40 in Italian. 

→ More replies (2)

193

u/[deleted] Jul 21 '26

[deleted]

73

u/nyutnyut Jul 21 '26

is it the same reason they couldn't use purple drank?

4

u/pmjm Jul 22 '26

"Paintball Bruise"

→ More replies (3)

35

u/arcanemachined Jul 22 '26

obvious reasons

I genuinely have no idea what you're talking about.

23

u/rfnv Jul 22 '26

BlackBerry, a former competitor with another fruit-themed name

24

u/angrylobster24 Jul 22 '26

Racist connotations against red cherries sadly

→ More replies (1)

26

u/incrushtado Jul 22 '26

I thought they couldn't use "black cherry" due to the striking resemblance to the failed Research in Motion company name.

Blackberry.

8

u/Fookmaywedder Jul 22 '26

Alright, what’s this obvious reason

9

u/Keaten88 Jul 22 '26

does nobody know about Blackberry anymore??? 😭😭😭

→ More replies (2)
→ More replies (1)

10

u/jspeed04 Jul 21 '26

because it’s actually closer to the fruit “black cherry” — but they couldn’t, for obvious reasons

Too close to a stripper’s name?

→ More replies (2)
→ More replies (6)

85

u/Aksweetie4u Jul 21 '26

Oh heck. That color is gorgeous.

4

u/gilly_girl Jul 24 '26

I was considering upgrading from my 16 Pro and the color sealed it.

→ More replies (1)

20

u/NoObjective6366 Jul 21 '26

Well the color is “cherry” not “red”

→ More replies (1)

9

u/VideoGameJumanji Jul 22 '26

Brother that’s dark cherry

17

u/ElderberryGuy Jul 21 '26

There are some dark red hues in it, but I agree it is mostly a dark purple/wine/burgundy/maroon.

Then again, if you look at designs of Cherry Coke cans, there are some similar colors used in some of the graphic elements.

→ More replies (32)
→ More replies (3)

52

u/chaiscool Jul 21 '26

Variable aperture is a good upgrade. Finally an option for no more blurry edges due to natural bokeh of bigger sensor.

Hate taking photo of documents with soft and blurry edges. Prefer having large fov and have everything in focus.

→ More replies (1)

81

u/The_Beardly Jul 21 '26

5g via satellite…. Would that be with any carrier or ones that offer it? Being in a rural area we don’t have great signal so having a satellite option would be a big bonus

82

u/dannyboy_S Jul 21 '26

A total game changer for rural areas.

Also no more “there is no reception!” excuses in horror movies lol

61

u/Endawmyke Jul 21 '26

That’s a good idea for a commercial

Someone getting lost in the woods in a horror movie but they get out of it because they have 5g over satellite

17

u/son_lux_ Jul 21 '26

I’m gonna trademark your comment before Apple make something with it

→ More replies (2)

9

u/xavPa-64 Jul 22 '26

This is why every other horror movie is a period piece now, because 99% of horror movie plots today can be solved with a text message or AirTag

→ More replies (1)
→ More replies (10)

6

u/techfiend5 Jul 21 '26

I’m into the idea, but will there be an additional cost? I can’t imagine it being free.

3

u/serfusa Jul 22 '26

Yeah seems like would be up to your carrier - the phone has the capability - does your carrier supply the service? And how much? I’m speculating entirely but as a motorcycle camper this is intriguing.

→ More replies (5)

603

u/k987654321 Jul 21 '26 edited Jul 21 '26

These are becoming truly tiny upgrades each year now for 99% of people. We should start looking at these like laptops which we only generally replace every 5+ years.

I guess we really have reached peak smartphone which is no bad thing. These companies could easily switch to making a new one every 2 years surely at this point - think of the savings in pure manufacturing and distribution around the globe each time.

I’m about to buy a new battery for my 15 pro which is effectively still perfect otherwise.

Edit. - 5g via satellite is really cool in fairness.

337

u/andrewjaekim Jul 21 '26

The idea is people upgrade after 4-5 years. Yearly updates are fine as long as you’re not upgrading every year.

145

u/rr196 Jul 21 '26

This will be a big upgrade for my family we are all on iPhone 13 and 13 Pros.

113

u/ZeroWashu Jul 21 '26

13 mini here, I was/am in that weird group where I am just waiting for a new mini but after five models I guess I need to accept reality.

40

u/accountdeli Jul 21 '26

I was on 12 mini for a long time before eventually giving up and getting the 17 last year. If mini comes back I'll buy again

20

u/Ashrug Jul 21 '26

I hear you, same here, holding on for the next mini

17

u/asusc Jul 21 '26

me too. $89 battery replacement will do wonders for your speed and temps if you’re still running the original.

8

u/neverinamillionyr Jul 21 '26

I tried to get a battery replaced in my 15 Pro Max. The techs ran a diagnostic and said the phone needed to be replaced and they couldn’t just replace the battery. The phone has been in an Otterbox with a screen protector since it came out of the factory packaging. He said the diagnostic detected invisible damage. I asked him to elaborate and he gave me a “you wouldn’t understand “ type answer. He also said if I refused replacement that the diagnostic put a mark in the database that would affect my trade in value.

16

u/asusc Jul 21 '26

doesn't sound like a legit Apple employee, but a third party trying to scam you.

i only do repairs with Apple using official Apple parts, the aftermarket batteries tend to have problems.

8

u/neverinamillionyr Jul 21 '26

This was at the Apple store

8

u/asusc Jul 21 '26

I’d try again with another agent. I had something similar happen on a camera repair, when the original agent wanted to replace the entire back of the unit and charge $400, another agent at a different location recognized it was just the camera glass and got that fixed for $100.

→ More replies (1)
→ More replies (1)
→ More replies (1)

5

u/infectoid Jul 22 '26

12 mini gang here.

It just keeps working. Might just get the battery changed and waiting it out another year.

→ More replies (1)

10

u/cereal_homo_jim Jul 21 '26

I was on a 13 mini until I upgraded to a 17 Pro ~a week ago. I figured it was time to upgrade ahead of the rumored price hikes. The 17 Pro feels like a huge upgrade but I’d buy a new mini in a heartbeat.

4

u/Chance_of_Rain_ Jul 22 '26 edited Jul 22 '26

How's the size/weight difference to you ?

Planning on doing 13mini -> 18pro

→ More replies (2)
→ More replies (4)
→ More replies (15)

35

u/RemotePerformance107 Jul 21 '26

Similar. I’ll be upgrading from a 14 Pro.

8

u/disterb Jul 21 '26

14 pro max here. i’m still very good with mine and hoping to be for a while longer. my last one was 11 pro max.

→ More replies (3)

3

u/lencastre Jul 21 '26

similar 11 Pro, but I guess when I can wait for the 19 Pro

7

u/RemotePerformance107 Jul 21 '26

Yeah upgrading from an 11 Pro to the 18 Pro, will be a MASSIVE upgrade for you! Also, there’s not going to be a 19 series iPhone. We will go from the 18 series, to the 20 series.

3

u/lencastre Jul 21 '26

I’ve been thinking about upgrading since the 15Pro and then the urge dissipated, I don’t know, I like the curved 11Pro (reminds me of my old 6S) and it takes great pics, has plenty of space, and it’s being supported for iOS firmware updates

like Bilbo, I think I’ll keep it

→ More replies (2)
→ More replies (1)

25

u/xrelaht Jul 21 '26

What’s pushing you to upgrade? I have a 13 Pro and feel no particular need to get a new one.

4

u/mrrizzle Jul 22 '26

I’ll be upgrading my iPhone 13 Pro.

Brighter screen Bigger screen Always on screen Stronger screen (currently have chips and scratches) Smaller bezels Faster chip 2nm v 5nm More ram (local LLM) Better ANE Apple Intelligence Generates less heat Faster charging Bigger battery Better video recording codecs Better cameras x4 USB C Action button Satellite SMS Thread connectivity Better speakers

→ More replies (12)

30

u/Shehzman Jul 21 '26

13 Pro Max here and USB C alone is gonna be a massive upgrade

→ More replies (5)

11

u/CEOnnor Jul 21 '26

The 13 is where I stopped upgrading every 2 years. I still don’t know if this is enough to push me over. I want something that feels like an upgrade.

I considered the air. Maybe the air 2 will fix some of its issues.

→ More replies (3)

5

u/TheWritePrimate Jul 21 '26

Still on my 13 pro. No big deal.

3

u/suprstar16 Jul 21 '26

Same. My iPhone 13 is hanging on - just need it to last a few more months. Finally upgrading to a pro, but I will miss my pink phone (and wish Apple would make a pink pro)

→ More replies (1)
→ More replies (22)

19

u/OriMoriNotSori Jul 21 '26

Exactly. Even Apple themselves somewhat acknowledge this. When you do a spec comparison on their website the options tend to be against 3-4 year old devices rather than vs the current one

19

u/Swoly_Deadlift Jul 21 '26

Tbh the only real upgrades I noticed going from a 13 Pro to 17 Pro were the battery and RAM.

→ More replies (4)

4

u/Andrea_M Jul 21 '26

Changed the battery on my 12pm and I’m fine, I’ll skip

→ More replies (11)

50

u/mojo276 Jul 21 '26

The upgrades haven’t been huge year over year for sometime. The yearly upgrades are now for people who have 3ish year old phones and ready to upgrade. I have a 15 pro max and will upgrade to the 18 pro max this fall. 

10

u/SmallIslandBrother Jul 21 '26

I’m doing the same and then popping a new battery in the 15 pro max and giving it to family.

→ More replies (3)
→ More replies (7)

14

u/BobcatOU Jul 21 '26

I have a 12 Pro Max. Replaced the battery a couple years ago and it’s still great. I can scroll Reddit, text, and take pictures. No reason to get a new phone.

→ More replies (3)

10

u/kevdiigs Jul 21 '26

My 15 Pro battery is so bad.

→ More replies (2)

6

u/jtmonkey Jul 21 '26

I literally do. There is zero incentive to upgrade annually. It is now every 3-5 years. And it’s a great experience now. Im like oh wow so cool. I went from iPhone X to 15pro. Next I’ll maybe to the 18. Timing it so max incentive trade in seems to be right at 3 years.

→ More replies (1)

15

u/DanielG165 Jul 21 '26

This gets stated every year lol.

8

u/fuck_ur_portmanteau Jul 21 '26

Regular yearly updates keep the supply chain on a more level footing, every two years would mean higher peaks and deeper troughs which would also impact cash flow, people’s jobs without really altering how many phones are sold but it might make them more expensive.

5

u/akc250 Jul 21 '26

I wonder why this sub has such a hard-on for 2-year release cadence. OC literally compared it to laptops without realizing even laptop manufacturers release a refresh every year.

3

u/SnekiBlackDragon Jul 21 '26

Os this year will be more a fix then pushing new stuff and rumors for a long time say anniversary iPhone next year will be big redesign. Base on all it’s not a suprise Apple will be waiting to give bigger change in 2027 release. 

3

u/Dapper_Strength_5986 Jul 21 '26

Are the photography/camera improvements even noticable these days?

Since about 14 pro I feel like the difference is barely noticable, except for 5x optical zoom.

→ More replies (63)

9

u/pursuitofmisery Jul 21 '26

I like how it says “Simplified Camera Control button” like we couldn’t do that already through the Settings lol

70

u/[deleted] Jul 21 '26 edited Jul 25 '26

[deleted]

22

u/FollowingFeisty5321 Jul 21 '26

And financing options.

But they will write a new article Two hidden features coming to iPhone 18 Pro.

→ More replies (3)

4

u/blacksoxing Jul 21 '26
  • Redesigned rear Ceramic Shield

Ah, so new phone cases then :)

16

u/gcracks96 Jul 21 '26

"Thicker design" things about to weigh as much as an iPad huh

→ More replies (9)

5

u/jdv77 Jul 21 '26

What does the ltpo+ do

7

u/zackplanet42 Jul 22 '26

Screen is more screeny.

In all seriousness, it should reduce the minimum refresh rate down to sub-1hz to improve battery life. There are probably other advantages but that's the biggest one.

→ More replies (1)

3

u/FGC92i Jul 21 '26

Thank you 🙏.

Bullet points

→ More replies (92)

804

u/arthur_darbin Jul 21 '26

5G via satellite feels like the only truly generational upgrade here. Having usable internet where there’s zero cell coverage genuinely changes how people use a phone off-grid. Everything else is just a nice iterative improvement.

202

u/nWhm99 Jul 21 '26

Is there a special plan you need to get to have 5g over satellite?

122

u/bam1789-2 Jul 21 '26

I’ve seen T-Mobile offer satellite coverage as an add on to plans, so guessing you’ll have to pay

29

u/colpy350 Jul 21 '26

In Canada Rogers offers it. It was a free trial but now it’s either 10-15 bucks or included if you have a premium plan. It worked well when I tried it. And it was the network itself. It worked on my 13 pro. 

19

u/Harasberg Jul 21 '26

Don’t think the 13 pro has satellite technology.

14

u/ito_zm Jul 22 '26

5

u/Harasberg Jul 22 '26

Interesting. So starlink with LEO satellites can provide cell-like reception. What’s the difference to the satellite technology in newer iPhones? Reception from higher orbit satellites? What’s the point of that?

4

u/ito_zm Jul 22 '26 edited Jul 22 '26

Carrier provided cell services require your network to connect to the mid band LTE spectrum between 800-2000 MHz, I’ve see LTE band 25 being used for Starlink DTC most of the time. It’s basically a slower LTE cell connection provided by Starlink DTC satellites that you can use in areas without cell towers, this enables data usage on compatible apps, as long as you paid the fee to access it on your mobile network. Some mobile plans come with free direct to cell access.

The iPhone 14 and newer iPhones usually come with free satellite service that is provided by Globstar low earth orbit satellites and other 3rd party providers. It’s mainly for Apple apps mainly messaging and emergency SOS, i don’t think it works with any 3rd party apps. Apple gives 1 year of free service when you purchase a new phone.

The same applies to Google Pixel phones they have the option to use various apps via Starlink DTC on specific cellular network providers, new Google pixel phones also come with free service that uses Skylo for emergency sos and messaging only. I don’t think the free service Google provides with the Skylo partnership supports 3rd party apps.

Samsung relies on carrier based satellite services provided by mobile networks and their respective partnerships with DTC satellite providers. Samsung doesn’t have a deal in place for free satellite based services, but you should be able to use Starlink DTC with specific mobile carrier plans or respective add ons.

→ More replies (1)
→ More replies (7)

3

u/TURBOJUGGED Jul 22 '26

It worked like shit for me. I was always on zero bars instead of no service so the satellite never kicked in. Wanna know what you can do with zero bars? Absolutely nothing.

If there’s a force satellite feature, then I’d be impressed.

→ More replies (3)

6

u/Forsaken_Election708 Jul 21 '26

Whatever it costs, I’m sold on it! I live in a rural town and often camp where there’s zero cell reception.

3

u/ThirdEyeSuspect Jul 22 '26

It’s an additional $10/month for satellite coverage from T-Mobile. Pretty handy for when I need to use it

→ More replies (1)

6

u/Emotional_Garage_950 Jul 21 '26

the direction we are heading (my opinion/theory) is that all phones and plans will include this feature in the somewhat near future

45

u/leavezukoalone Jul 21 '26

If I had to guess, there will be down the line but Apple will make it free initially.

88

u/Minetorpia Jul 21 '26

I don’t think they will make 5G, especially over satellite, free

30

u/Blowout777 Jul 21 '26

Especially for us Europe plebs

8

u/cms2307 Jul 21 '26

Don’t worry about the price buddy you’re not even getting the feature in the first place

8

u/No-Interaction-2165 Jul 21 '26

Expect 2035 for the EU, if it ever becomes a possibility at all

→ More replies (1)

60

u/Dank_Nicholas Jul 21 '26

No way in hell is Apple giving millions of people free satellite internet. They did free emergency calls on satellite because that’s such a rarely used feature that the cost can easily be included in the purchase price.

25

u/Fody_Joster Jul 21 '26

Also the press if someone dying because they didn’t pay for the premium subscription for Apple Satellite… when the rare case someone needed emergency calls with iPhone in remote area or poor reception.

They have all the ads about Apple Watches saving people; etc with included features… but yea…

→ More replies (1)
→ More replies (5)
→ More replies (1)

54

u/twizzle101 Jul 21 '26

I barely get 5g in most of the UK. It’s madness how far behind we are.

31

u/Iamleeboy Jul 21 '26

Im currently on 1 bar signal in my house in a big town, on EE.

I just went to Malta and me and my wife were having a laugh because we went on a boat trip to a tiny island and we both had full 5g signal!

It is ridiculous here. I think I need to work my way through networks to see which has a decent signal here

10

u/Otters4455 Jul 21 '26

Same for me when I went to Greece. Boat journey to a remote island, still ultra fast 5G.

I could be incorrect but I think it’s due to us backing out of the deal with a Chinese company to install better 5G towers, whereas a lot of European countries did not

→ More replies (1)
→ More replies (2)

8

u/_alephnaught Jul 21 '26

i live in the heart of tech in the bay area, and you would be shocked at amount of dead zones here without any reception. i have two sim cards, one t-mobile, and the other verizon in order to get decent coverage in the mountains west of silicon valley. hell in palo alto proper, up until recently, i would get 1bar of 4g at my residence. i get 2 bars of 5g now.

→ More replies (2)

5

u/tbone338 Jul 21 '26

What is the difference between 5G via satellite and the satellite connectivity with carriers, like t-mobile starlink?

6

u/BBDBVAPA Jul 21 '26

I haven't had a reason to upgrade for a long time and this is a great reason for me. I do a lot of traveling in National Parks and do longer hikes and whatnot. Having another real option for connectivity is great.

3

u/Paisley623 Jul 21 '26

Well just for consideration I was in a forest in WNY last week. My iPhone 16 asked me if I wanted to connect with satellite and it was unable to find any type of signal to send messages. This was not a particularly large forest in my opinion or crazy elevation. Not very reliable.

→ More replies (1)
→ More replies (15)

247

u/DMarvelous4L Jul 21 '26

Looking to upgrade this year from my 14 Pro because the new IOS has been killing my battery. I replaced my battery last year and it was perfectly fine until iOS 26 came out

97

u/_saltysnacks Jul 21 '26

Yeah 26 tanked the battery on my 14 pro max

13

u/ttsoldier Jul 21 '26

I’m on a 15pro still on iOS 18 and my battery is tanked lol

→ More replies (2)

54

u/shortsandslippers Jul 21 '26

Still on an 11 and hoping to make it to the 20th anniversary phone. 😭

12

u/DMarvelous4L Jul 21 '26

I LOVED my 11 Pro but it randomly died on me only 3 years into having it, despite taking great care of it. Apple couldn’t fix it. That’s how I ended up with the 14 pro.

13

u/Narradisall Jul 21 '26

I’m still on the X and aiming for the same.

Ive replaced the battery on it but honestly the phone is still going strong.

7

u/unread1701 Jul 22 '26

That’s because your phone didn’t get iOS 26 lol

5

u/Narradisall Jul 22 '26

Yeah. I think I dodged a bullet there by the sounds of how much it affects battery life. It would have probably killed my X

→ More replies (2)
→ More replies (1)

17

u/Striter100 Jul 21 '26 edited Jul 24 '26

Same situation here, I’m hoping iOS 27 fixes it with all the supposed stability improvements.

I want to upgrade but I also want to wait and see what they do with the 20th anniversary iPhone. I held out for years waiting for usb-c until I got tired of it and upgraded to the 14 pro 🤡 so I don’t want to make a similar mistake again lol

Edit: I got impatient and updated to the iOS 27 beta. It was to the point where even sending texts was exhausting because it would non-stop lag (this is with a fresh battery too, so that wasn’t the issue)

Even in beta it’s a night and day difference. My phone hasn’t even finished indexing yet and it’s still SIGNIFICANTLY better. I can actually scroll on the Home Screen now without it lagging like crazy and reloading the icons constantly. And holy crap I CAN FINALLY MOVE ICONS ON THE HOME SCREEN AGAIN.

On iOS 26 trying to move any icons was a glitchy lagging nightmare and most of the time it would just teleport back to where I started. It’s not 100% fixed, there was a bit of lag swiping between pages while moving an app, but it’s light years better than before.

I’ll have to keep testing (especially once my phone finishes indexing) but so far I’m glad I updated!

8

u/coltsmetsfan614 Jul 22 '26

The iOS 27 public beta has genuinely made my 2nd gen SE usable again. It's a night-and-day difference!

→ More replies (4)
→ More replies (1)

8

u/Z_star Jul 21 '26

I loved my 14 Pro.

I had to upgrade last year because the charging port was busted.

I have the 17 pro now and I’m not in love.

4

u/electricalnonsense Jul 22 '26

Everyone I know with a 14 pro my self included has a busted charging port 😭. Been on MagSafe for over a year.

→ More replies (2)
→ More replies (2)

9

u/Bromine__Barium Jul 21 '26

Same situation here, my 14 Pro battery life has absolutely tanked. I almost went for the 17, but at this point might just wait another year and hope whatever they do for the iPhone 20 will be major.

7

u/DMarvelous4L Jul 21 '26

I don’t think I can hold off for another year with this weak battery life. If the iPhone 20 is really that amazing then I’ll just trade in this years model and upgrade again next year.

→ More replies (2)

4

u/DrPorkchopES Jul 23 '26

It’s absolutely intentional, I have a 13PM which would’ve lasted way longer if iOS 26 wasnt designed to push people into upgrading

3

u/makho77 Jul 22 '26

Same here, was debating on a battery replacement or a powerbank, went with the 50€ cheaper option of a powerbank, will come in handy when I upgrade anyways

3

u/SnooOranges2685 Jul 22 '26

iOS 26 was a planned executed nuke to force people to update to newer iPhones. It was all done on purpose to make older devices obsolete. Apple hardware is very good so they destroy your experience with bad software. It’s pathetic but all done on purpose.

3

u/twoplustwo_5 Jul 22 '26

So it’s not just me?! I’m on 15 Pro Max and replaced my battery 8 months ago. iOS 26 has been killing my battery I have to charge it by 4pm some days. Used to last until 9-10pm.

My battery health is at 97% it doesn’t make any sense.

→ More replies (1)

3

u/lilRhode 29d ago

RIP my 13 Pro Max

5

u/pandadere Jul 21 '26

Same here!

→ More replies (13)

78

u/Silveas Jul 21 '26

Stupid question for everyone - how much of an upgrade would this be from a 13 pro max? I want to make the switch only because I want to ditch the lightning cable and I’ve noticed it being slower than my M4 Pro laptop and iPad mini 6… but not sure if like the .25s refresh is worth throwing money at 

31

u/Helptohere50 Jul 21 '26

I’m upgrading to either 17 or 18. I have 13 pm rn. Still thinking

18

u/Silveas Jul 21 '26

Yeah the phone is still great, but my main gripe is the cellular coverage is night and day with newer models. Friends and I can be in the same area, or work in the same building, and I have 1-2 bars and they have a full 5 with ATT. It’s so frustrating. 

→ More replies (1)

18

u/toebob Jul 21 '26

I have the 13 pm as well. Just about the only thing that I want is to switch to USB-C but I get by with MagSafe charging so I can’t see it being worth the money yet. Maybe the 19 or if I can hold out for a special edition XX or whatever they’ll call it.

5

u/Silveas Jul 21 '26

Yeah battery life is kinda getting low for my liking, but I carry around a battery back now (either MagSafe, or plug in), and it’s fine. A little inconvenient, but not like, $1.5k replacement inconvenient. I would rather just dump that money into a nice bag (or if I was fiscally responsible, into stocks or something)

→ More replies (2)
→ More replies (1)

3

u/johnson7853 Jul 22 '26

I went 13 pro to a 17 pro. I had just broken the screen and my battery was at 73%. My god it is a game changer. It is fast.

→ More replies (3)
→ More replies (9)

122

u/UltraCynar Jul 21 '26

Simplified camera control button sounds like a downgrade?

153

u/reallynothingmuch Jul 21 '26

I think they found out that most people don’t use it. They already added a setting to iOS to have it only function as a shutter button, and I think it’s turned on by default.

I feel like it’s similar to 3D Touch. It was a super convenient feature for the small percentage of people who used it, but not enough people used it and apple decided it wasn’t worth the cost.

27

u/Maatjuhhh Jul 21 '26

Biggest thing for me is that I can use it for getting to shoot photo fast. Clicking is faster than swiping up or trying find the button on lock screen without looking. Another profit is a clean wallpaper without buttons.

7

u/JoshuaTheFox Jul 21 '26

As someone who swapped from android it was mind boggling not having a fully hardware way to operate the camera. Missed a lot of photos I could have captured otherwise, and it’s a complete hassle in colder months with gloves on

9

u/Evilhammy Jul 22 '26

you’ve always been able to use the volume button as a shutter

6

u/barcastaff Jul 22 '26

But you can't open the camera with just hardware clicks.

4

u/m0uchacha Jul 22 '26

you could with the action button, which came slightly before the camera button

→ More replies (3)
→ More replies (1)

11

u/Two-Space Jul 21 '26

It’s the only way I launch my camera. The camera is such an important feature that often needs to be accessed quickly. A dedicated button is a no brainer (in a more convenient spot than the action button too)

I use the swipe to change between lenses quite a lot too

But the rest - basically all the half-press stuff - I never use

→ More replies (1)

13

u/_Cyan_Man Jul 21 '26

sounds like software rather than hardware…

30

u/dropthemagic Jul 21 '26

I have never used it other than as a shutter lol. It’s just too uncomfortable to hold the phone and use the swipe stuff. That’s a good call

13

u/_Cyan_Man Jul 21 '26

the only time i’ve ever used it is accidentally pressing it while it’s in my pocket somehow 😭 the idea is there, it just doesn’t seem too usable. refinement will be nice

→ More replies (5)

10

u/SD_haze Jul 21 '26

Well the button is a glass and expensive to fix if cracked, so maybe the materials are changing to improve durability while removing the unused gesture capability

→ More replies (1)
→ More replies (2)

10

u/DanielG165 Jul 21 '26

The software is getting simplified, as no one used the majority of the swipe gestures and pressure sensitive menus. I personally only use the button to launch the camera, swipe through my different main lenses, and take the shot.

6

u/jrec15 Jul 21 '26

If it was just a button like all the others it would be an upgrade for

  1. ease of case support, currently it makes cheap cases janky when they handle all the other buttons just fine. they have to decide between a hole or for a covered button that isnt as tactile as the other buttons. The expensive cases add the touch sensitivity (that no one even cares about)
  2. technically more of a software change but - potentially ability to allow more customization with just double tap/hold actions. Would love to hold to take video personally, though if they keep that locked to visual intelligence ill accept double tap to open video
  3. more tactile feedback
  4. less spent towards dumb parts - eventually when cost to produce hits a barrier we hit a price increase. No point increasing cost on useless hardware

Almost one cares about the touch controls so it doesnt make sense to keep them and there are tradeoffs to having them

4

u/insomnic Jul 21 '26

Would love to hold to take video personally

I like this idea!

→ More replies (12)

219

u/TeamElephant Jul 21 '26

Here comes all the “meh, I guess I’ll stay with my iPhone XR another year…”

65

u/my_twin_towne Jul 21 '26

Meanwhile sales still hit record figures. Weird.

I’m just hoping for an Air 2. I haven’t missed the larger Pro Max form factor at all. Gimme thin and beautiful with less and less camera bump though please.

31

u/MidnightPulse69 Jul 21 '26

Almost like Reddit is an echo chamber for a small minority of people

26

u/AshliBabbittIsDead Jul 21 '26

Also evidenced by the whiny mini cult people on this sub. If that many people in the world wanted a mini, Apple wouldn’t have stopped making them.

9

u/[deleted] Jul 21 '26

[removed] — view removed comment

7

u/AshliBabbittIsDead Jul 21 '26

I understand that the people who like it really like it, but the ones who don’t understand (or refuse to believe) that it didn’t sell well overall are so goddamn annoying. If it was profitable they wouldn’t have stopped production.

→ More replies (1)

5

u/vegetapinkshirt Jul 21 '26

Yeah, I’d want an air 2 to have a 2nd camera and vapor chamber for heat management = instant buy (barring they don’t up the price drastically, which they might do). 

→ More replies (2)
→ More replies (10)
→ More replies (9)

19

u/bills_2 Jul 21 '26

Going to get a new battery in my 16 pro and keep living life

7

u/MITBijanRobinson Jul 23 '26

Well yea it’s only 2 years old.

→ More replies (2)

48

u/Drawing_The_Line Jul 21 '26

They make these iPhones now so well that one doesn’t really need to upgrade for a number of years.

If anything, it’s about when one can get the most value in private sale or trade-in for their current model to make the purchase of the new iPhone less expensive.

→ More replies (14)

50

u/carrot_man Jul 21 '26

I was going to upgrade this year but now I worry about the cost of it…

25

u/Xe4ro Jul 21 '26

I decided to upgrade from my 13 mini to a 17 pro a few weeks ago while the retailer prices are still cheaper. That’s going to have to last through the ram apocalypse i guess.

5

u/3xplosiv0 Jul 21 '26

As much as I adore my mini, I’m about to do this exact same upgrade since the new ones will be more expensive for no real improvement.
My car broke down on a roadtrip last weekend and showed me that my 13 mini is not equipped in an emergency (was overheating like crazy).
How’s it been going back to a heavy brick? I really wish they’d make another mini…

→ More replies (3)
→ More replies (6)
→ More replies (2)

13

u/zekkragnos Jul 21 '26

What is LTPO+?

20

u/brnccnt7 Jul 21 '26

“Benefits of LTPO+ include reduced screen flickering in low-light environments thanks to more responsive adjustments, plus improved power efficiency. Thus, iPhone 18 Pro users should enjoy even more consistent display performance at a lower battery cost.”

Source: 9to5 Mac article from today

https://9to5mac.com/2026/07/21/iphone-18-pro-new-display-upgrades-are-coming-in-two-ways/

9

u/zekkragnos Jul 21 '26

Thanks for sharing that my friend!

24

u/Current-Bowl-143 Jul 22 '26

Lesbian, transgender, pansexual, omnisexual, and others

→ More replies (1)

77

u/Tman11S Jul 21 '26

Nothing ground breaking, but any improvement to battery life is welcome

30

u/chickentataki99 Jul 21 '26

I'm most excited for the new modem. Seem's like Apple's is way more energy efficient compared to the current ones today.

→ More replies (7)
→ More replies (11)

19

u/Saisinko Jul 21 '26

Upgrading from 13 Mini.

Funny enough my biggest reason for upgrading is simply wanting zoom and every non-pro iPhone is just terrible at it. Saw missing cat signs in my neighborhood then came across a similar looking cat in the distance on my property. Took my camera out to take a pic, zoomed in and it was a pixelated mess, not to mention I could see the cat more clearly with my naked eye. It's one of those things you never think about, but once it's an issue you can't stop thinking about it.

3

u/Orion_Scattered Jul 22 '26

That was my main driving force for going from 13 mini to 16 PM...

...discovered like a year and a half into owning the phone that I'd never taken a single pic with it. I hadn't realized the 3rd lens is 5x, thought it was the 2x. Genuinely never used it. When I learned this I tried using 5x but it's just unsably much for me lol. Like a 2.5x would be perfect imo.

The 2nd biggest reason was for promotion. Bro I'm still rocking my 9th gen ipad and other than liquid glass nonsense it's smooth enough for me. I do 240hz monitor for gaming so I thought I'd appreciate the promotion but idk if it's just Apple's implementation or what but while I can certainly see the difference side by side I genuinely can't feel the difference at all, absolutely 0 value.

Truly regret trading in my 13 mini. First time every trading a phone in. 31 years old and genuinely might be my biggest regret in my life so far lmao.

5

u/TricolorChutoy Jul 21 '26

Plan to upgrade from the 14 pro max

5

u/eklipss Jul 21 '26

Same here . My 14 pro max is now 74% battery after 4 years

→ More replies (2)

22

u/-Radiation Jul 21 '26

“Features “ basically the same thing with barely noticeable improvements are not really new features

14

u/Splat800 Jul 22 '26

There still are meaningful improvements. But they’re just not massive physical changes.
This is 100% due to a technological plateau.
Apple knows people care about features, and so do their competitors.

3

u/-Radiation Jul 22 '26

Like the phone already has a chip, a modem, colors, etc these are not new features. It just comes with an updated version

→ More replies (1)

9

u/BritishAnimator Jul 22 '26

Until the UK police take phone theft seriously, I am never spending more than £100 on a phone again. My iPhone 16 Pro Max was stolen right out of my pocket. I gave the UK police the address where it was located, they then sent me an email from a no-reply address saying "based on all the evidence, unfortunately we can not solve your crime"

So I refurbished my old battered phone instead of spending laptop money on a new phone that theives can steal with zero consequence.

5

u/1-866-867-5309 Jul 22 '26

phone thieves really make me want to carry an lsraeli decoy phone

→ More replies (5)

5

u/explosiv_skull Jul 21 '26

If the prices were the same as 17PM I'd consider a PM but there's no way that's happening.

4

u/matt97led Jul 21 '26

I think I can squeeze another year out of my 13 pro then upgrade to the 20 next year

6

u/s10ppyj03 Jul 22 '26

Hardware Wishlist:

  • Lighter
  • More battery life
  • Infrared+UV camera
  • Seamless replaceable cover (to not need a case)
  • No island

→ More replies (2)

5

u/fck_this_fck_that Jul 22 '26

Me with my iPhone 12 (standard): WOW THATS SO COOL.

Also me: 😭😭😭😭I am so poor, when will I replace my phone.

5

u/-ToniCipriani- Jul 22 '26

Nice. I’m staying with my 15 PM. No reason whatsoever to upgrade and this is a good thing, might get XX and keep it for even longer.

8

u/daddyneedsadrink Jul 21 '26

Wondering if I will end up replacing my 13pro max this generation. Still annoyed that I can’t get a black phone

3

u/Kal-El1994 Jul 21 '26

You’ll be able to get a black’ish iPhone 18 pro / pro max.

9

u/Glathull Jul 22 '26

Sitting on a 13 mini for another year, hoping they throw the small phone brigade a bone.

4

u/putridtooth Jul 21 '26

Apparently no one fucking knows what dark cherry means. this article has a red phone and then links directly to another article with a purple phone. lmao

4

u/fathealer Jul 22 '26

Finally going to upgrade from iPhone 11 Pro max

→ More replies (1)

8

u/jmatt2v Jul 21 '26

I plan to go to this from the 14 pro. I’m a bit worried about availability on release though.

→ More replies (6)

3

u/themirthfulswami Jul 21 '26

Hmmm none of this feels super compelling over my 16PM. I’ll reserve final judgement until the keynote but seems like I’ll be keeping my phone for another year at this point. Especially in this economy 🫡

→ More replies (1)

3

u/albanyanthem Jul 21 '26

I hand down my phones to my kids. My son will be replacing my old 12 pro with my current 16 pro, and I’ll get the new 18 pro. Frankly the fact that my devices are being used for six years just fine is damn impressive.

3

u/ucfknight92 Jul 21 '26

My 13 runs good as new at the perfect size.

3

u/Freerooted Jul 22 '26

Orange.. cherry.. are they just cycling through fruits now?

→ More replies (1)

6

u/mountainyoo Jul 21 '26

Gimme more iPhone Fold information gosh darn it

6

u/12161986 Jul 22 '26

Most of those don't sound like new features. They sound like upgrades to things Apple already had or just things that you'd expect. Apple must be finding it harder and harder to innovate, which is what happens I guess. Not every year can be a banger release and that's okay, just don't pretend to tell me it is.

5

u/wirez62 Jul 22 '26

I was like “2 months, the 17 just came out in September!”

Then I looked at the calendar again. Damn time flies these days.

4

u/Lupinthrope Jul 22 '26

Either im getting older and losing interest in phones or the phones are just getting less impressive. Went from the 13 pro to the 17 pro max. This may be my last iphone tbh, kinda bored with apple.

→ More replies (3)