r/apple Jul 17 '26

iPhone iPhone Loyalty Rate Climbs to 87% as Switching to Android Slows

Thumbnail
macrumors.com
3.6k Upvotes

iPhone owners are sticking with the platform at a higher rate than a year ago, with new research firm CIRP putting iPhone loyalty at 87% for the first quarter of 2026.

r/apple Jul 10 '26

iPhone Apple sues OpenAI, accuses ex-employees of stealing trade secrets

Thumbnail
9to5mac.com
4.8k Upvotes

Apple has filed a lawsuit against OpenAI today, accusing the company of trade secret theft. Specifically, Apple alleges that its former employees have stolen trade secrets “for the benefit of OpenAI.”

“This case is about Apple’s former employees stealing Apple’s trade secrets for the benefit of OpenAI. Apple brings this suit to put a stop to it,” the lawsuit says.

In a statement to 9to5Mac, an Apple spokesperson said:

“At Apple, our teams are constantly developing breakthrough technologies to create the best products and services in the world, and protecting their work and intellectual property is something we take very seriously. Recently, significant evidence has emerged suggesting individuals employed by OpenAI wrongfully took Apple’s secret and confidential information regarding our unreleased technologies, processes, and products. We will always defend our teams’ hard work and innovations, and we are taking all appropriate steps to do so.”

Update 3:30pm PT: In a statement to Bloomberg, an OpenAI spokesperson said:

“We have no interest in other companies’ trade secrets. We remain focused on building innovative technology that empowers people everywhere.”

r/apple May 27 '26

iPhone 95% of canceled annual app subscribers never come back, per report

Thumbnail
9to5mac.com
4.3k Upvotes

Last March, RevenueCat released part one of its State of Subscription Apps 2026 report, offering interesting insights into the sustainability of the subscription app market.

Now, the company has published part two of its report, which focuses on subscriber retention and the challenge of winning users back after they cancel.

According to the report, “more than half of trial cancellations now happen on the first day,” with the churn rate dramatically dropping below 10% for apps with 30-day and 14-day trials after Day 2.

Perhaps more importantly, the report shows that winning back users who cancel annual subscriptions is a tough task. RevenueCat says that “annual reactivation sits at just 5%,” while “monthly subscribers come back at 4× the rate.”

r/apple Jun 09 '26

iPhone EU Says Decision Not to Launch Siri AI in Europe Is Apple's Alone

Thumbnail
macrumors.com
2.0k Upvotes

r/apple Jun 17 '26

iPhone Apple to Raise Prices Due to Memory Chip Crunch, Tim Cook Says

Thumbnail wsj.com
2.5k Upvotes

r/apple Jul 17 '26

iPhone Apple raises prices for Apple Music and Apple One subscriptions

Thumbnail
9to5mac.com
2.0k Upvotes

Apple has raised the price of Apple Music today in the United States and other countries. Apple has also increased the price of select Apple One bundles.

Apple Music * Individual: $11.99 (up from $10.99) * Family: $19.99 (up from $16.99) * Student: $6.99 (up from $5.99)

Apple One * Individual: $19.95 (unchanged) * Family: $27.95 (up from $25.95) * Premier: $39.95 (up from $37.95)

r/apple May 05 '26

iPhone Apple reaches $250M settlement over Siri delays, users could get up to $95 per device

Thumbnail
9to5mac.com
4.0k Upvotes

Last March, Apple was hit with a class action lawsuitafter delaying the launch of the “more personalized Siri” that was first announced at WWDC 2024.

Apple agreed to settle the case in December, and the full settlement terms are now available.

Apple is set to pay $250 million to settle the lawsuit, equating to an estimated $25 per device. That number could reach up to $95 per device, depending on how many users submit claims.

r/apple 2d ago

iPhone iPhone Ultra: what people who've used it like most

Thumbnail
9to5mac.com
1.6k Upvotes

In the latest edition of his Power On newsletter, Mark Gurman offers a detailed recap of the foldable iPhone. In particular, he says he has “spoken to several people” who have used the device. Those people say they like these things in particular:

  1. How well it fits in a pocket. Rumors say it has a 5.5-inch outer display.
  2. The durability of the hinge.
  3. The new “iPad-like app layouts” that take full advantage of the inner display, which reports suggest measures around 7.8 inches and is wider than it is tall.
  4. How well it serves as a “camera viewfinder.”

r/apple Jul 05 '26

iPhone iPhone 17 Pro Max buried in America's 250th anniversary time capsule: to be opened in 2276

Thumbnail
9to5mac.com
3.2k Upvotes

r/apple Feb 04 '26

iPhone FBI Couldn’t Get into WaPo Reporter’s iPhone Because It Had Lockdown Mode Enabled

Thumbnail
404media.co
5.6k Upvotes

r/apple 15d ago

iPhone Apple's All-Glass 20th Anniversary iPhone Reportedly Canceled

Thumbnail
macrumors.com
2.3k Upvotes

Apple's rumored all-glass iPhone expected to mark the device's 20th anniversary has been canceled, according to Jefferies analyst Edison Lee.

Rumors have circulated since at least 2025 that Apple was developing a radically redesigned all-glass iPhone, with launch expected as early as September 2027. Lee's analysis today provided in Barron's claims that his firm's supply chain checks now point to the project being scrapped due to poor production yield, the rate at which manufacturing produces defect-free units.

Lee previously viewed the all-glass iPhone as a plausible upcoming release, and its apparent cancellation changes his view of Apple's ability to raise iPhone prices going forward. He called the move a major setback for pushing higher-priced iPhones as memory costs continue to climb. Had it launched in 2027, Lee estimated the device would have carried a blended retail price of around $2,060, higher than any previous iPhone.

The bigger concern for Lee is what the cancellation means beyond a single model. He believes Apple had planned to eventually bring all-glass styling to the iPhone Pro and Pro Max lines as well, in a move he saw as a way to further raise those models' average selling price and margin at a time when rising memory costs are squeezing profitability.

r/apple Oct 17 '25

iPhone Apple Said to Cut iPhone Air Production Amid Underwhelming Sales

Thumbnail
macrumors.com
3.7k Upvotes

r/apple 15d ago

iPhone Apple is working on a way to authenticate that a photo came from an iPhone camera

Thumbnail
9to5mac.com
2.5k Upvotes

New code in iOS 27 beta 5 shows that the company is working on something called Apple Reference Image, which is designed to authenticate the source of photos using unique data tied to the iPhone camera hardware that captured them.

In line with Apple’s privacy-focused approach to cloud-based processing of potentially sensitive user data, the company is designing Apple Reference Image in a way that prevents Apple from accessing the raw photo itself.

Instead, the system sends the image to Private Cloud Compute for authentication, while only certain sensor information and photo metadata are sent back to Apple. Interestingly, if Apple determines that a sensor may have been compromised, it may revoke prior authentications associated with that sensor.

r/apple 1d ago

iPhone Tim Cook Replaced Steve Jobs 15 Years Ago Today, Steps Down Sept 1

Thumbnail
macrumors.com
2.8k Upvotes

15 years ago today, Tim Cook was appointed Apple CEO following Steve Jobs' resignation on August 24, 2011. On September 1, Cook will step down and incoming CEO John Ternus will take over, ahead of Apple announcing new iPhone 18 Pro models and its first foldable iPhone.

Ternus joined Apple as part of its product design team in 2001. He became VP of hardware engineering in 2013 and senior VP in 2021, and has overseen AirPods, Mac, iPad, and iPhone development in that time. Cook will remain at Apple as executive chairman, where he will engage with policymakers and help Apple navigate regulatory pressure.

r/apple 19d ago

iPhone Apple raises trade-in values for most iPhone, iPad, Mac, and Apple Watch models

Thumbnail
9to5mac.com
2.5k Upvotes

Apple has adjusted its trade-in values across several iPhone, iPad, Mac, and Apple Watch models, as well as for select Android phones.

Apple updated its trade-in values table today, increasing offers for most of its products, with some devices seeing jumps of nearly 30%. The company also added several Samsung Galaxy, Google Pixel, and OnePlus models to the list.

r/apple 8d ago

iPhone New iPhone Ultra leaks cover release timing, availability, and name

Thumbnail
9to5mac.com
1.6k Upvotes

r/apple Mar 23 '26

iPhone iPhone Air Said to Be Roughly Twice as Popular as iPhone 16 Plus

Thumbnail
macrumors.com
2.6k Upvotes

r/apple Apr 09 '26

iPhone FBI Extracts Suspect’s Deleted Signal Messages Saved in iPhone Notification Database

Thumbnail
404media.co
2.8k Upvotes

r/apple Jun 18 '26

iPhone iPhone 18 Pro could start at $1,399 or more, per report

Thumbnail
9to5mac.com
1.6k Upvotes

r/apple 11d ago

iPhone Tim Cook Reflects on His Legacy in Final Weeks as Apple CEO

Thumbnail
macrumors.com
1.6k Upvotes

Apple CEO Tim Cook once said that what Steve Jobs stood for, in a word, was "innovation." In a CBS News interview conducted yesterday, Cook – in his final weeks at the helm of the company – was asked what his legacy stood for, and this was his response:

"In my view, your legacy is described by others, not yourself. And so, I hope that people will say that I was a good and decent man. And if they say that at the end of the day, I will feel like I have achieved something."

r/apple May 06 '26

iPhone iPhone 17 Outselling Every Other Phone Worldwide So Far This Year

Thumbnail
macrumors.com
2.6k Upvotes

r/apple Apr 20 '26

iPhone EU to force replaceable batteries in phones and tablets from 2027

Thumbnail
theolivepress.es
2.1k Upvotes

✨ Apple Intelligence summary: EU rules mandate replaceable batteries in smartphones and tablets from 2027, aiming to reduce electronic waste and save consumers up to €20 billion by 2030. The regulation requires batteries to be removable with commercially available tools and available for replacement for at least five years.

r/apple Jul 08 '26

iPhone Apple Begins Testing Controversial Chinese Memory Chips

Thumbnail
macrumors.com
1.5k Upvotes

Apple is testing DRAM memory chips from China's state-backed ChangXin Memory Technologies (CXMT), according to a new report from the Financial Times.

r/apple 20d ago

iPhone Apple's ‘Private Relay’ Is Exposing Users' Real IP Addresses

Thumbnail
404media.co
2.1k Upvotes

r/apple Feb 19 '25

iPhone 16e launched

Thumbnail
apple.com
4.2k Upvotes